Resources
Tips, tutorials, guides, and product insights from FullStory’s Digital Experience Intelligence experts
Categorical vs. quantitative data: The difference plus why they’re so valuable
Categorical & quantitative variables both provide vital info about a data set. But each is important for different reasons and has its own pros/cons.
Qualitative vs. quantitative data: what's the difference?
Qualitative and quantitative data differ on what they emphasize—qualitative focuses on meaning, and quantitative emphasizes statistical analysis.
When great culture meets great code: How FullStory’s team accelerates the Flywheel
At SaaStr Annual, FullStory’s Founder and CEO shared the 3-part formula for building a high-growth SaaS company. Here’s a recap.
Finicity enhances customer experience and sensitive data management with FullStory
How product managers can improve cross-functional collaboration
Especially at technology-focused companies, product managers are the glue holding together an array of teams. Learn ways to improve communication.
Engineers: Here's how to convince your PM that a bug needs fixing
Getting the bug fixed means convincing your product manager that it should be a priority. Here’s how to build a case backed by data and user empathy.
How Digital Experience Intelligence supercharges your tech stack
Look for DXI solutions that offer a robust library of out-of-the-box integrations and open APIs to help build a best-in-class tech stack.
3 ways product teams can cultivate user empathy
Empathy puts the heart back in analytics. Use these three tactics to experience your website or app in the same way as your users.
4 ways DXI helps globally dispersed teams
No matter where your users are—or where your team is—Digital Experience Intelligence tools can pinpoint user friction. Here’s how.