Tips, tutorials, guides, and product insights from FullStory’s Digital Experience Intelligence experts
How to understand, use, and build customer journey maps
A customer journey map is key to building a solid marketing strategy. We cover everything you need to know about customer journey maps, their different types, examples, and the steps to making your own.
What's a scroll map? How to build, analyze, and use scroll maps
See how far users scroll and get stakeholders on the same page when it comes to prioritizing content and features within a given page design.
Product roadmap alignment and buy-in: Tips for product managers
Sanity-saving ways product managers can use data to keep cross-functional teams in sync by focusing on people, processes, and tools.
Quantitative data examples to help you understand how to take action
Quantitative data is used for calculations or obtaining numerical results. Learn about the different types of quantitative data uses cases and more.
Categorical vs. quantitative data: The difference plus why they’re so valuable
Categorical & quantitative variables both provide vital info about a data set. But each is important for different reasons and has its own pros/cons.
Qualitative vs. quantitative data: what's the difference?
Qualitative and quantitative data differ on what they emphasize—qualitative focuses on meaning, and quantitative emphasizes statistical analysis.
When great culture meets great code: How FullStory’s team accelerates the Flywheel
At SaaStr Annual, FullStory’s Founder and CEO shared the 3-part formula for building a high-growth SaaS company. Here’s a recap.
How product managers can improve cross-functional collaboration
Especially at technology-focused companies, product managers are the glue holding together an array of teams. Learn ways to improve communication.
Engineers: Here's how to convince your PM that a bug needs fixing
Getting the bug fixed means convincing your product manager that it should be a priority. Here’s how to build a case backed by data and user empathy.