Resources

What's a scroll map? How to build, analyze, and use scroll maps

See how far users scroll and get stakeholders on the same page when it comes to prioritizing content and features within a given page design.

Quantitative data examples to help you understand how to take action

Quantitative data is used for calculations or obtaining numerical results. Learn about the different types of quantitative data uses cases and more.

Categorical vs. quantitative data: The difference plus why they’re so valuable

Categorical & quantitative variables both provide vital info about a data set. But each is important for different reasons and has its own pros/cons.

Qualitative vs. quantitative data: what's the difference?

Qualitative and quantitative data differ on what they emphasize—qualitative focuses on meaning, and quantitative emphasizes statistical analysis.

How Digital Experience Intelligence supercharges your tech stack

Look for DXI solutions that offer a robust library of out-of-the-box integrations and open APIs to help build a best-in-class tech stack.

4 ways DXI helps globally dispersed teams

No matter where your users are—or where your team is—Digital Experience Intelligence tools can pinpoint user friction. Here’s how.

Flight Centre optimizes global retail ecosystem and improves operational efficiency with FullStory

Travel + Leisure Co. increases conversions and reduces time to booking with FullStory insights

Fortive powers evidence-backed
 digital testing across 40+ websites

With FullStory, Fortive is able to evaluate site usage on a granular scale, and fully understand bottlenecks users are facing.