Tips, tutorials, guides, and product insights from FullStory’s Digital Experience Intelligence experts
What is behavioral data & why is it important?
Learn the essentials of behavioral data and its transformative impact on customer experience. Our comprehensive guide provides the tools and knowledge to harness this power effectively.
Navigating the DX journey: Insights from a Sr. Digital Product Manager at Addison Lee
Dive into what it means to embark on a DX journey from the perspective of a product manager.
The guide to understanding user frustration online
Bad experiences drive customers away. Discover the main causes of online frustration and how to fix 'em.
7 ways digital experience tech is holding teams back, according to survey data
A survey of global DX professionals highlights 7 key challenges teams face with their digital experience data.
4 real examples of how data democracy helps teams save time and money
Understand the importance of democratized data and how it helps disparate teams align, prioritize, and improve the digital experience.
Gartner®, Hype Cycle™ for User Experience
Understand how product analytics supports UX as a core competency.
How to use data analytics to improve customer experience
Customer experience analytics is the process of studying and understanding how customers interact with a business at different stages.
User sessions: Definitions + how to track and analyze them
What exactly are user sessions, and how do you analyze them? Let us break down the answers to these questions and more.
GOL Airlines improves customer satisfaction by streamlining their digital experience
Learn how Brazil’s largest domestic airline uses Digital Experience Intelligence to take the stress out of travel by anticipating customer needs.