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Tips, tutorials, guides, and product insights from Fullstory experts

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Blog Post

70 stats to build a business case for better digital experience

How do you get buy-in for the changes you need to enact to deliver better digital experience? Start by linking DX to business impact.

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An example website heatmap
Blog Post

The 4 potential problems with heatmap tools

Heatmaps visualize aggregate user behaviors (clicks, mouse movements) on a website/app using color. Learn how heat map tools work—and how they don't.

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Blog Post

Clay Christensen's Jobs to Be Done framework: How to build better products

What is the Jobs to Be Done framework? Learn how Clayton Christensen's JTBD theory helps develop better products.

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Blog Post

The qualitative + quantitative digital experience flywheel

Here's how you can quantitatively analyze your qualitative digital experience data to unlock an entirely new workflow.

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Blog Post

Treat UX problems like the bugs they are

Whether you run a SaaS app or manage a critical part of an ecommerce site, you can follow these 6 steps to solve UX bugs.

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Blog Post

See the light in your data: Introducing Conversions by Fullstory

Introducing Conversions by Fullstory: Meet the new way to turn digital experience data into digital intelligence.

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Blog Post

How Fullstory helps TravelPerk give first-class customer service

Solving UX problems, going live with customer support, and finding the bugs that hurt Net Promoter Scores.

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An example of a website heatmap.
Deep Dive

What is a heatmap? How to create and analyze them

Website heatmaps are one of the quickest ways to visualize and analyze large datasets. Find out what heatmaps are, how they’re created, and how you can use them to make data-driven decisions.

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