Resources
Tips, tutorials, guides, and product insights from FullStory’s Digital Experience Intelligence experts
70 stats to build a business case for better digital experience
How do you get buy-in for the changes you need to enact to deliver better digital experience? Start by linking DX to business impact.

The 4 potential problems with heatmap tools
Heatmaps visualize aggregate user behaviors (clicks, mouse movements) on a website/app using color. Learn how heat map tools work—and how they don't.

The 4 potential problems with heatmap tools
Heatmaps visualize aggregate user behaviors (clicks, mouse movements) on a website/app using color. Learn how heat map tools work—and how they don't.

3 ways to get closer to your customers with FullStory + Survicate
Explore our native, code-free (and free of charge) integration with the versatile customer feedback tool, Survicate.

3 ways to get closer to your customers with FullStory + Survicate
Explore our native, code-free (and free of charge) integration with the versatile customer feedback tool, Survicate.
Clay Christensen's Jobs to Be Done framework: How to build better products
What is the Jobs to Be Done framework? Learn how Clayton Christensen's JTBD theory helps develop better products.
Clay Christensen's Jobs to Be Done framework: How to build better products
What is the Jobs to Be Done framework? Learn how Clayton Christensen's JTBD theory helps develop better products.
The qualitative + quantitative digital experience flywheel
Here's how you can quantitatively analyze your qualitative digital experience data to unlock an entirely new workflow.
The qualitative + quantitative digital experience flywheel
Here's how you can quantitatively analyze your qualitative digital experience data to unlock an entirely new workflow.