Tips, tutorials, guides, and product insights from FullStory’s Digital Experience Intelligence experts
What are rage clicks? How to identify and address them
Find out what rage clicks are and why these frustration signals can be an insightful tool to better your customer experience.
Travel, restaurants, and hospitality: 7 insights for the new normal
Experts from FullStory, Optimizely, and Arke share strategies for understanding and responding to the industry's changing landscape.
What is UI design? And how can you use it to create a perfect experience?
User interface design is a critical component in website and app optimization, conversion, and user happiness.
3 actionable ways to turn journey maps into digital intelligence
In this guide, find out how COVID changed holiday ecommerce and learn what retailers can do to adapt.
Why is product analytics so important?
We dive into why product analytics is important to customer experience and how you can become better data-informed.
How to create a customer journey map
Map out how your customers navigate your website or app—and determine where you need to improve.
Qualitative data: Examples and how to use it
Learn how to analyze qualitative data. We show examples of how to collect, organize, and analyze qualitative data to gain insights.
What's a scroll map? How to build, analyze, and use scroll maps
See how far users scroll and get stakeholders on the same page when it comes to prioritizing content and features within a given page design.
Quantitative data examples to help you understand how to take action
Quantitative data is used for calculations or obtaining numerical results. Learn about the different types of quantitative data uses cases and more.