Resources

Tips, tutorials, guides, and product insights from FullStory’s Digital Experience Intelligence experts

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Blog Post

How many sessions do I actually need to watch?

How many sessions do you really need to watch? Whether you've recorded 100s of sessions—or millions—this will focus your efforts and save you time.

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A magnifying glass examines a person's thoughts.
Blog Post

Qualitative data examples to help you understand how to use it

Learn how to analyze qualitative data. We show examples of how to collect, organize, and analyze qualitative data to gain insights.

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Blog Post

70 stats to build a business case for better digital experience

How do you get buy-in for the changes you need to enact to deliver better digital experience? Start by linking DX to business impact.

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Blog Post

3 ways to get closer to your customers with FullStory + Survicate

Explore our native, code-free (and free of charge) integration with the versatile customer feedback tool, Survicate.

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Blog Post

See the light in your data: Introducing Conversions by FullStory

Introducing Conversions by FullStory: Meet the new way to turn digital experience data into digital intelligence.

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Guide

The guide to understanding user frustration online

Bad experiences drive customers away. Discover the main causes of online frustration and how to fix 'em.

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Blog Post

How FullStory helps TravelPerk give first-class customer service

Solving UX problems, going live with customer support, and finding the bugs that hurt Net Promoter Scores.

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Blog Post

3 ways FullStory is indispensable in improving travel booking

Read how TST uses FullStory in their production process to help capture and understand when things go wrong.

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An example of a website heatmap.
Deep Dive

What is a heatmap? How to create and analyze them

Website heatmaps are one of the quickest ways to visualize and analyze large datasets. Find out what heatmaps are, how they’re created, and how you can use them to make data-driven decisions.

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