Tips, tutorials, guides, and product insights from FullStory’s Digital Experience Intelligence experts
3 Myths Holding Back ROI for Digital Channels: A Gartner® Report
When customers receive a contextualized digital experience, revenue-positive interactions increase.
3 actionable ways to turn journey maps into digital intelligence
In this guide, find out how COVID changed holiday ecommerce and learn what retailers can do to adapt.
Why is product analytics so important?
We dive into why product analytics is important to customer experience and how you can become better data-informed.
What is user friction? How to avoid the mistakes and optimize your UX
User friction is when something stands in the way of creating an optimal user experience. Discover how you can use it to boost your usability.
What is product analytics? Your ultimate guide
A comprehensive guide to product analysis and analytics platforms, how important they are, and why they’re a valuable asset for your bottom line.
How to create a customer journey map
Map out how your customers navigate your website or app—and determine where you need to improve.
What is qualitative data? How to understand, collect, and analyze it
A comprehensive guide to qualitative data, how it differs from quantitative data, and why it's a valuable tool for solving problems.
What is quantitative data? How to collect, understand, and analyze it
A comprehensive guide to quantitative data, how it differs from qualitative data, and why it's a valuable tool for solving problems.
Qualitative data: Examples and how to use it
Learn how to analyze qualitative data. We show examples of how to collect, organize, and analyze qualitative data to gain insights.