Resources

Tips, tutorials, guides, and product insights from FullStory’s Digital Experience Intelligence experts

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Blog Post

Qualitative data: Examples and how to use it

Learn how to analyze qualitative data. We show examples of how to collect, organize, and analyze qualitative data to gain insights.

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Deep Dive

How to understand, use, and build customer journey maps

A customer journey map is key to building a solid marketing strategy. We cover everything you need to know about customer journey maps, their different types, examples, and the steps to making your own.

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Blog Post

What's a scroll map? How to build, analyze, and use scroll maps

See how far users scroll and get stakeholders on the same page when it comes to prioritizing content and features within a given page design.

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Blog Post

Quantitative data examples to help you understand how to take action

Quantitative data is used for calculations or obtaining numerical results. Learn about the different types of quantitative data uses cases and more.

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Blog Post

Categorical vs. quantitative data: The difference plus why they’re so valuable

Categorical & quantitative variables both provide vital info about a data set. But each is important for different reasons and has its own pros/cons.

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Blog Post

Qualitative vs. quantitative data: what's the difference?

Qualitative and quantitative data differ on what they emphasize—qualitative focuses on meaning, and quantitative emphasizes statistical analysis.

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Blog Post

How Digital Experience Intelligence supercharges your tech stack

Look for DXI solutions that offer a robust library of out-of-the-box integrations and open APIs to help build a best-in-class tech stack.

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Blog Post

4 ways DXI helps globally dispersed teams

No matter where your users are—or where your team is—Digital Experience Intelligence tools can pinpoint user friction. Here’s how.

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Blog Post

How to use empathy to create stronger customer journey maps

What is a customer journey map, how does it relate to product and marketing teams, and where can empathy help? Let's find out.

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