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Tips, tutorials, guides, and product insights from FullStory’s Digital Experience Intelligence experts

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A dashboard in the FullStory app showing page activity over time
Deep Dive

What are website analytics? A complete starter’s guide

If you own a website, then you should be tracking your website’s statistics. Here, we define website analytics, explain what they mean, and share tools and resources to help you track them.

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Customer Story

Wellstar puts patients first with an easy-to-navigate digital experience

The Wellstar team employs FullStory to eliminate friction in their digital experience—helping site visitors find physicians and book appointments seamlessly.

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A conversion funnel in the FullStory app showing a 12% purchase rate
Deep Dive

What is marketing analytics? Tips, tricks, and getting started

Marketing analytics is a way of using data to benefit your marketing communications. It’s about looking at the data behind your marketing to figure out what your customers want. That way you'll know what's working and what isn’t.

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Cards from the FullStory platform showing Top UTM mediums, browser breakdowns, and device breakdowns
Deep Dive

What is customer segmentation? And how can I use it to my advantage?

Customer segmentation is breaking up your customer base into smaller groups for better targeting. Find out why it is important and how you should use it to your advantage here.

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Blog Post

10 conversion rate optimization best practices to better your bottom line

We break down some of the conversion rate optimization best practices that will help you scale.

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A dashboard in FullStory showing high dead clicks
Blog Post

What is a good bounce rate? And what’s a bad one?

A high bounce rate is a sign that your website is ineffective. Learn about what a good bounce rate is, and how to make your website more engaging.

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A FullStory dashboard showing increased bounces
Deep Dive

What is bounce rate? And how do you improve yours?

Bounce rate is one of the most basic—and misunderstood—metrics in web analytics. Here are answers to the most common bounce rate questions.

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Blog Post

How Vio.com creates seamless booking experiences for over 100 million travelers each year with DXI

Learn how Vio.com makes data-driven UX decisions and sparks product ideas with Digital Experience Intelligence.

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Blog Post

Consumer survey: 4 things UK companies need to know

Consumers in the UK share how they feel about digital experiences and how they’re changing their spending habits in 2023.

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