CONTACT US

Resources

Tips, tutorials, guides, and product insights from FullStory’s Digital Experience Intelligence experts

Filter by Role
Travel & Hospitality
Filter by Type
A conversion rate analysis in the FullStory app
Deep Dive

What is conversion rate optimization? How to optimize your way to success

A comprehensive guide to conversion rate optimization, how important it is, and how you can use it to boost your bottom line.

Start learning
User analytics dashboard in FullStory
Deep Dive

What is user analytics? An in-depth guide to user analysis

Metrics can be hugely helpful when trying to get a handle on user behavior. Unfortunately, many businesses don’t leverage that power and instead make decisions based on incomplete data.

Start learning
Blog Post

Consumer survey: 4 important findings for Australian companies

Our global consumer survey uncovers what Australians love—and hate—about digital experiences.

Read the post
A hand collecting data
Blog Post

User retention metrics 101: The most important metrics to use

There are many ways execute of a user retention strategy, but it won't mean much unless you know which metrics to track.

Read the post
Blog Post

6 global spending trends to watch in 2023

A global consumer survey reveals the industries that will be hit hardest by reduced consumer spending in the face of economic uncertainty.

Read the post
Funnel completion and drop-off in the past 30 days
Deep Dive

What is A/B testing? And why is it so important?

A/B testing is the process of comparing two versions of the same product to determine which is the most compelling for users. Learn more about A/B testing here.

Start learning
A conversion funnel
Blog Post

A step-by-step guide to conversion funnel optimization

Learn how to optimize your conversion funnel. This infographic gives you actionable tips, so you can make your next product launch better.

Read the post
User retention dashboard in the FullStory app
Deep Dive

User retention rate: How to calculate it & why it's critical

User retention rate is a valuable metric because it answers the question: When I acquire a new user, how often do they return?

Start learning
Report

Consumer survey: The industries that are nailing digital experiences (and which have room to grow)

Consumers rate their digital experiences for retail, grocery, finserv, healthcare, and utilities.

Read the report