Tips, tutorials, guides, and product insights from FullStory’s Digital Experience Intelligence experts
What is conversion rate optimization? How to optimize your way to success
A comprehensive guide to conversion rate optimization, how important it is, and how you can use it to boost your bottom line.
What is user analytics? An in-depth guide to user analysis
Metrics can be hugely helpful when trying to get a handle on user behavior. Unfortunately, many businesses don’t leverage that power and instead make decisions based on incomplete data.
Consumer survey: 4 important findings for Australian companies
Our global consumer survey uncovers what Australians love—and hate—about digital experiences.
User retention metrics 101: The most important metrics to use
There are many ways execute of a user retention strategy, but it won't mean much unless you know which metrics to track.
6 global spending trends to watch in 2023
A global consumer survey reveals the industries that will be hit hardest by reduced consumer spending in the face of economic uncertainty.
What is A/B testing? And why is it so important?
A/B testing is the process of comparing two versions of the same product to determine which is the most compelling for users. Learn more about A/B testing here.
A step-by-step guide to conversion funnel optimization
Learn how to optimize your conversion funnel. This infographic gives you actionable tips, so you can make your next product launch better.
User retention rate: How to calculate it & why it's critical
User retention rate is a valuable metric because it answers the question: When I acquire a new user, how often do they return?
Consumer survey: The industries that are nailing digital experiences (and which have room to grow)
Consumers rate their digital experiences for retail, grocery, finserv, healthcare, and utilities.