Resources
Tips, tutorials, guides, and product insights from FullStory’s Digital Experience Intelligence experts

Infographic: How online shopping habits are changing in 2022
A peek at our survey of over 1500 consumers on their shopping habits, plans, and frustrations in 2022.

JetBlue reduces payment errors by 20% with FullStory
JetBlue streamlines collaboration and saves critical engineering time with Digital Experience Intelligence from FullStory.

Nominate the people and teams behind your favorite digital experiences
Reserve your spot now for Spark–the first and only Digital Experience Intelligence (DXI) conference– hosted by FullStory.

Open mic: 5 must-read quotes about DX in travel and hospitality
Read why travel industry experts are focusing on Digital Experience Intelligence (DXI) to jet-propel teams into prosperity.

What is digital experience analytics? The complete guide
Digital experience analytics is the measurement of user experience on digital businesses, applications, and products in order to design better experiences.

What is a conversion funnel? The complete guide
A conversion funnel describes the process visitors go through to become customers. It helps marketers analyze their efforts, optimize conversions and find ways to improve their funnels.

What is mobile analytics? The complete guide
Providing fast and accurate insight into your users' mobile activities is crucial to staying competitive. Learn how mobile analytics tools can help you gain this insight.

Your passport to better digital experience: 4 DX data opportunities for the travel and hospitality industry
Discover where travel and hospitality leaders are focusing their DX efforts in this article based on findings from a survey conducted by Forrester.

Form abandonment: How to avoid it and increase your conversion rates
Most websites or apps see high rates of form abandonment. Here's how to identify where and why users are dropping off—and how to fix the problem.