Resources
Tips, tutorials, guides, and product insights from FullStory’s Digital Experience Intelligence experts

What's a frustrated session? All you need to know for a better UX
Find out what a frustrated session is and how it impacts your website or app, and why you need to avoid them.

What is pinch-to-zoom? And why does it matter?
Learn about the pinch-to-zoom interaction, why it matters, and how to resolve the user frustration associated with it.

What is a dead click? How to find and fix dead clicks for better UX
Dead clicks or dead links occur when a web page or email address cannot be found. Learn more about dead clicks and how they can impact your business.
What are rage clicks? How to identify and address them
Find out what rage clicks are and why these frustration signals can be an insightful tool to better your customer experience.

Travel, restaurants, and hospitality: 7 insights for the new normal
Experts from FullStory, Optimizely, and Arke share strategies for understanding and responding to the industry's changing landscape.

What is UI design? And how can you use it to create a perfect experience?
User interface design is a critical component in website and app optimization, conversion, and user happiness.

3 Myths Holding Back ROI for Digital Channels: A Gartner® Report
When customers receive a contextualized digital experience, revenue-positive interactions increase.

3 actionable ways to turn journey maps into digital intelligence
In this guide, find out how COVID changed holiday ecommerce and learn what retailers can do to adapt.

Why is product analytics so important?
We dive into why product analytics is important to customer experience and how you can become better data-informed.