Conclusion

Our job as marketers is simple: deliver the right message at the right time on the right channels to the right audience. When it comes to customer experience, the messages we send are only a piece of the overall puzzle—CX being the dynamic, rolling sum of every perception about a brand.

Our guide is only the beginning when it comes to improving customer experience, and we have taken the explicit approach of looking at CX from a marketing perspective. We accomplished this through collaborating with marketers who we know are thinking hard about improving their customer’s experience through delivering marketing that puts the customer at the center.

But the discussion isn’t complete. To that end, we now turn to you to continue the dialogue. If you’re thinking hard about CX—how to measure it and make it better, we want to hear from you. Reach out to us on twitter @fullstory—let’s continue to the conversation.

At FullStory we are committed to understanding the customer experience online through more powerful technology that delivers better information about users for the purpose of building a more perfect online experience. If you’re similarly focused, consider joining our email list below so we can further the discussion.

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