Tips, tutorials, guides, and product insights from FullStory’s Digital Experience Intelligence experts

Customer Experience
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Blog Post

4 ways Australia’s Endeavour Group enhances customer happiness with FullStory

Endeavour Group and FullStory talk about improving the customer journey, the importance of mobile-first, and more.

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How FullStory uses FullStory to deliver impactful digital experiences

Find out how FullStory uses our own DXI platform in our day-to-day workflows and decisions.

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Infographic: Total Economic Impact™ study shows 451% ROI, increased conversions, and more

Explore some of the key findings from the TEI study conducted by Forrester Consulting.

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Blog Post

Build a case for DXI at your finserv organization with these 5 stats

Uncover five digital experience findings from leaders at finserv companies from our survey, and how DXI is changing the game.

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A dashboard in the FullStory app
Blog Post

14 great digital analytics tools on the market today

Review the top analytics tools on the market today and learn how they can be beneficial to your business.

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User analytics dashboard in FullStory
Deep Dive

What is user analytics? An in-depth guide to user analysis

Metrics can be hugely helpful when trying to get a handle on user behavior. Unfortunately, many businesses don’t leverage that power and instead make decisions based on incomplete data.

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A hand collecting data
Blog Post

User retention metrics 101: The most important metrics to use

There are many ways execute of a user retention strategy, but it won't mean much unless you know which metrics to track.

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Customer Story

Jacaranda Finance improves conversion rates by 20% with FullStory

How Jacaranda, an Australia-based online loan service, improves the user experience, from application to customer support.

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User retention dashboard in the FullStory app
Deep Dive

User retention rate: How to calculate it & why it's critical

User retention rate is a valuable metric because it answers the question: When I acquire a new user, how often do they return?

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