Resources
Tips, tutorials, guides, and product insights from FullStory’s Digital Experience Intelligence experts

What is quantitative data? How to collect, understand, and analyze it
A comprehensive guide to quantitative data, how it differs from qualitative data, and why it's a valuable tool for solving problems.

How DailyPay uses FullStory’s intelligence, integrations, and insights for better CX
Find out how 9 DailyPay teams are using DXI to transform their customer insights and feedback loops.

How Endeavour Group uses FullStory to amplify the omnichannel customer experience
A Q&A with CX Product Manager at Australia’s Endeavour Group on using FullStory to map the omnichannel customer experience.

Finding the CX happiness factor with Endeavour Group
Learn about Endeavour Group's mission to create stellar customer experiences with DXI.
Why Digital Experience Intelligence works for retail teams
How leading online retailers use DXI to continuously optimize the digital customer experience.

Qualitative vs. quantitative data: what's the difference?
Qualitative and quantitative data differ on what they emphasize—qualitative focuses on meaning, and quantitative emphasizes statistical analysis.

Ready, set, go: How to holiday-proof your digital experience strategy
Use this guide to ensure your ecommerce strategy is ready for an unprecedented holiday shopping season.
12 trends for better digital customer experience in 2021
Here are the top 12 digital customer experience trends that digital professionals need to be aware of for 2021.

Elevate your digital customer support experience with the Modern Support Stack
Best-in-class solutions across eight technology categories make up the Modern Customer Support Stack.