Resources

Tips, tutorials, guides, and product insights from FullStory’s Digital Experience Intelligence experts

Customer Experience
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Blog Post

3 digital experience fallacies and how DXI-ready companies break them down

Learn three fallacies—and data-driven antidotes—to transform poorly performing sites into an experience that customers will love.

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An angry face from a rage click
Blog Post

What are rage clicks? How to identify and address them

Find out what rage clicks are and why these frustration signals can be an insightful tool to better your customer experience.

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Blog Post

How DXI-ready teams connect the dots between metrics and revenue

Learn how enterprise organizations can connect the dots between metrics and revenue using Digital Experience Intelligence.

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A FullStory dashboard showing decreased conversion rates because of poor UI design.
Deep Dive

What is UI design? And how can you use it to create a perfect experience?

User interface design is a critical component in website and app optimization, conversion, and user happiness.

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A magnifying glass zooming in on data.
Blog Post

Why is product analytics so important?

We dive into why product analytics is important to customer experience and how you can become better data-informed.

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Angry signals on a mobile app
Deep Dive

What is user friction? How to avoid the mistakes and optimize your UX

User friction is when something stands in the way of creating an optimal user experience. Discover how you can use it to boost your usability.

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An example of a product analytics dashboard showing checkout conversion rates.
Deep Dive

What is product analytics? Your ultimate guide

A comprehensive guide to product analysis and analytics platforms, how important they are, and why they’re a valuable asset for your bottom line.

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Data in the FullStory platform, including rage click and subscribers.
Deep Dive

What is quantitative data? How to collect, understand, and analyze it

A comprehensive guide to quantitative data, how it differs from qualitative data, and why it's a valuable tool for solving problems.

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Examples of qualitative data.
Deep Dive

What is qualitative data? How to understand, collect, and analyze it

A comprehensive guide to qualitative data, how it differs from quantitative data, and why it's a valuable tool for solving problems.

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