Resources

Why is product analytics so important?

We dive into why product analytics is important to customer experience and how you can become better data-informed.

What is user friction? How to avoid the mistakes and optimize your UX

User friction is when something stands in the way of creating an optimal user experience. Discover how you can use it to boost your usability.

What is product analytics? Your ultimate guide

A comprehensive guide to product analysis and analytics platforms, how important they are, and why they’re a valuable asset for your bottom line.

Qualitative data: Examples and how to use it

Learn how to analyze qualitative data. We show examples of how to collect, organize, and analyze qualitative data to gain insights.

How to understand, use, and build customer journey maps

A customer journey map is key to building a solid marketing strategy. We cover everything you need to know about customer journey maps, their different types, examples, and the steps to making your own.

Why Gap Inc. chose FullStory’s Digital Experience Intelligence platform

By implementing FullStory, Gap Inc. is able to gain a comprehensive and granular understanding of customers’ experiences throughout the shopping process without compromising site speed.

$1B beauty brand, Younique, revolutionizes digital product management with FullStory

Travel + Leisure Co. increases conversions and reduces time to booking with FullStory insights

Hudson’s Bay Company innovates its digital shopping experience with FullStory

With FullStory's DXI platform, product owners can now diagnose and prioritize issues based on real-time shopper interactions.