Tips, tutorials, guides, and product insights from FullStory’s Digital Experience Intelligence experts
Qualitative data: Examples and how to use it
Learn how to analyze qualitative data. We show examples of how to collect, organize, and analyze qualitative data to gain insights.
How to understand, use, and build customer journey maps
A customer journey map is key to building a solid marketing strategy. We cover everything you need to know about customer journey maps, their different types, examples, and the steps to making your own.
Why Digital Experience Intelligence works for retail teams
How leading online retailers use DXI to continuously optimize the digital customer experience.
Quantitative data examples to help you understand how to take action
Quantitative data is used for calculations or obtaining numerical results. Learn about the different types of quantitative data uses cases and more.
Categorical vs. quantitative data: The difference plus why they’re so valuable
Categorical & quantitative variables both provide vital info about a data set. But each is important for different reasons and has its own pros/cons.
Best practices for enhancing digital experience with analytics | Qualtrics
Learn best practices for using digital analytics to design exceptional customer experiences in this guide.
Qualitative vs. quantitative data: what's the difference?
Qualitative and quantitative data differ on what they emphasize—qualitative focuses on meaning, and quantitative emphasizes statistical analysis.
Striking a balance between product management and customer advocacy
Advocating for your customers' needs has its limits. How can Digital Experience Intelligence help product teams triage needs? Read more to find out.
Why word-of-mouth matters more than ever to customer experience
FullStory helps you visualize customer interactions so you can understand and improve customer experience, one glowing review at a time.