Resources

Tips, tutorials, guides, and product insights from FullStory’s Digital Experience Intelligence experts

Customer Experience
Filter by Industry
Filter by Type
A magnifying glass zooming in on data.
Blog Post

Why is product analytics so important?

We dive into why product analytics is important to customer experience and how you can become better data-informed.

Read the post
Angry signals on a mobile app
Deep Dive

What is user friction? How to avoid the mistakes and optimize your UX

User friction is when something stands in the way of creating an optimal user experience. Discover how you can use it to boost your usability.

Start learning
An example of a product analytics dashboard showing checkout conversion rates.
Deep Dive

What is product analytics? Your ultimate guide

A comprehensive guide to product analysis and analytics platforms, how important they are, and why they’re a valuable asset for your bottom line.

Start learning
Blog Post

Qualitative data: Examples and how to use it

Learn how to analyze qualitative data. We show examples of how to collect, organize, and analyze qualitative data to gain insights.

Read the post
A customer journey map in FullStory
Deep Dive

How to understand, use, and build customer journey maps

A customer journey map is key to building a solid marketing strategy. We cover everything you need to know about customer journey maps, their different types, examples, and the steps to making your own.

Start learning
Customer Story

Why Gap Inc. chose FullStory’s Digital Experience Intelligence platform

By implementing FullStory, Gap Inc. is able to gain a comprehensive and granular understanding of customers’ experiences throughout the shopping process without compromising site speed.

Read their story
Customer Story

$1B beauty brand, Younique, revolutionizes digital product management with FullStory

Read their story
Customer Story

Travel + Leisure Co. increases conversions and reduces time to booking with FullStory insights

Read their story
Customer Story

Hudson’s Bay Company innovates its digital shopping experience with FullStory

With FullStory's DXI platform, product owners can now diagnose and prioritize issues based on real-time shopper interactions.

Read their story

Stay up to date with FullStory by signing up for our newsletter.