Resources

Best practices for enhancing digital experience with analytics | Qualtrics

Learn best practices for using digital analytics to design exceptional customer experiences in this guide.

Qualitative vs. quantitative data: what's the difference?

Qualitative and quantitative data differ on what they emphasize—qualitative focuses on meaning, and quantitative emphasizes statistical analysis.

Striking a balance between product management and customer advocacy

Advocating for your customers' needs has its limits. How can Digital Experience Intelligence help product teams triage needs? Read more to find out.

Why word-of-mouth matters more than ever to customer experience

FullStory helps you visualize customer interactions so you can understand and improve customer experience, one glowing review at a time.

Ready, set, go: How to holiday-proof your digital experience strategy

Use this guide to ensure your ecommerce strategy is ready for an unprecedented holiday shopping season.

$1B beauty brand, Younique, revolutionizes digital product management with FullStory

5 quick ecommerce insights from retailX

Here are five lessons FullStory CMO Kirsten Newbold-Knipp learned from retailX 2021.

5 user experience optimizations for the best holiday season ever

What can you do to ready your site or mobile app for the coming shopping frenzy? Learn actionable ways to optimize your user experience. 

How to use empathy to create stronger customer journey maps

What is a customer journey map, how does it relate to product and marketing teams, and where can empathy help? Let's find out.