Tips, tutorials, guides, and product insights from FullStory’s Digital Experience Intelligence experts
Categorical vs. quantitative data: The difference plus why they’re so valuable
Categorical & quantitative variables both provide vital info about a data set. But each is important for different reasons and has its own pros/cons.
Best practices for enhancing digital experience with analytics | Qualtrics
Learn best practices for using digital analytics to design exceptional customer experiences in this guide.
Qualitative vs. quantitative data: what's the difference?
Qualitative and quantitative data differ on what they emphasize—qualitative focuses on meaning, and quantitative emphasizes statistical analysis.
Striking a balance between product management and customer advocacy
Advocating for your customers' needs has its limits. How can Digital Experience Intelligence help product teams triage needs? Read more to find out.
Why word-of-mouth matters more than ever to customer experience
FullStory helps you visualize customer interactions so you can understand and improve customer experience, one glowing review at a time.
Ready, set, go: How to holiday-proof your digital experience strategy
Use this guide to ensure your ecommerce strategy is ready for an unprecedented holiday shopping season.
$1B beauty brand, Younique, revolutionizes digital product management with FullStory
5 quick ecommerce insights from retailX
Here are five lessons FullStory CMO Kirsten Newbold-Knipp learned from retailX 2021.
How to use empathy to create stronger customer journey maps
What is a customer journey map, how does it relate to product and marketing teams, and where can empathy help? Let's find out.