Resources
Tips, tutorials, guides, and product insights from FullStory’s Digital Experience Intelligence experts

Why word-of-mouth matters more than ever to customer experience
FullStory helps you visualize customer interactions so you can understand and improve customer experience, one glowing review at a time.
5 quick ecommerce insights from retailX
Here are five lessons FullStory CMO Kirsten Newbold-Knipp learned from retailX 2021.
5 user experience optimizations for the best holiday season ever
What can you do to ready your site or mobile app for the coming shopping frenzy? Learn actionable ways to optimize your user experience.

How to use empathy to create stronger customer journey maps
What is a customer journey map, how does it relate to product and marketing teams, and where can empathy help? Let's find out.

Why teams need both DXI and Google Analytics
Why would a team would need DXI when they already have a fully-baked Google Analytics implementation? Read on to find out.
How to improve digital customer experience with NPS surveys
Many product teams lean on Net Promoter Score (NPS) surveys for feedback. Learn how Digital Experience Intelligence can add context to these surveys.

The digital experience intelligence features you need for complete DX data
Keep these pointers in mind as you evaluate digital experience intelligence solutions for your organization.

How Travel + Leisure Co. supports its “customer obsession” with digital analytics from FullStory and Qualtrics
Travel + Leisure Co. surfaces new insights and addresses emerging challenges with FullStory and Qualtrics.

5 Reasons not to pass up iPaaS
Five reasons why an integration platform as a service (iPaaS) may be a great fit for your integration needs.