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Tips, tutorials, guides, and product insights from FullStory’s Digital Experience Intelligence experts

Customer Experience
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Blog Post

Categorical vs. quantitative data: The difference plus why they’re so valuable

Categorical & quantitative variables both provide vital info about a data set. But each is important for different reasons and has its own pros/cons.

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Blog Post

Best practices for enhancing digital experience with analytics | Qualtrics

Learn best practices for using digital analytics to design exceptional customer experiences in this guide.

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Blog Post

Qualitative vs. quantitative data: what's the difference?

Qualitative and quantitative data differ on what they emphasize—qualitative focuses on meaning, and quantitative emphasizes statistical analysis.

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Blog Post

Striking a balance between product management and customer advocacy

Advocating for your customers' needs has its limits. How can Digital Experience Intelligence help product teams triage needs? Read more to find out.

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Blog Post

Why word-of-mouth matters more than ever to customer experience

FullStory helps you visualize customer interactions so you can understand and improve customer experience, one glowing review at a time.

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Blog Post

Ready, set, go: How to holiday-proof your digital experience strategy

Use this guide to ensure your ecommerce strategy is ready for an unprecedented holiday shopping season.

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Customer Story

$1B beauty brand, Younique, revolutionizes digital product management with FullStory

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Blog Post

5 quick ecommerce insights from retailX

Here are five lessons FullStory CMO Kirsten Newbold-Knipp learned from retailX 2021.

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Blog Post

How to use empathy to create stronger customer journey maps

What is a customer journey map, how does it relate to product and marketing teams, and where can empathy help? Let's find out.

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