Tips, tutorials, guides, and product insights from FullStory’s Digital Experience Intelligence experts
Quantitative data examples to help you understand how to take action
Quantitative data is used for calculations or obtaining numerical results. Learn about the different types of quantitative data uses cases and more.
Categorical vs. quantitative data: The difference plus why they’re so valuable
Categorical & quantitative variables both provide vital info about a data set. But each is important for different reasons and has its own pros/cons.
Best practices for enhancing digital experience with analytics | Qualtrics
Learn best practices for using digital analytics to design exceptional customer experiences in this guide.
Qualitative vs. quantitative data: what's the difference?
Qualitative and quantitative data differ on what they emphasize—qualitative focuses on meaning, and quantitative emphasizes statistical analysis.
Striking a balance between product management and customer advocacy
Advocating for your customers' needs has its limits. How can Digital Experience Intelligence help product teams triage needs? Read more to find out.
How to harness the power of product analytics
In order to leverage the full power of product analytics, you have to empower your people to integrate data insights into their everyday work.
TrueCar boosts engagement and increases conversions with FullStory
Learn how TrueCar extracts qualitative and quantitative insights from FullStory to drive digital experience improvements and boost key KPIs.
Watch | 5 habits of successful product-led companies
Tips from leaders at FullStory and Pendo
How many sessions do I actually need to watch?
How many sessions do you really need to watch? Whether you've recorded 100s of sessions—or millions—this will focus your efforts and save you time.