Resources

Tips, tutorials, guides, and product insights from Fullstory experts

Customer Experience
Filter by Industry
Filter by Type
A person next to a chart graph
Blog Post

Qualitative vs. quantitative data in research: what's the difference?

Qualitative and quantitative data differ on what they emphasize—qualitative focuses on meaning, and quantitative emphasizes statistical analysis.

Read the post
A person icon with a circular arrow around it
Blog Post

Striking a balance between product management and customer advocacy

Advocating for your customers' needs has its limits. How can Digital Experience Intelligence help product teams triage needs? Read more to find out.

Read the post
Blog Post

Why word-of-mouth matters more than ever to customer experience

Fullstory helps you visualize customer interactions so you can understand and improve customer experience, one glowing review at a time.

Read the post
Customer Story

Younique transforms digital product management

Learn how this $1B beauty brand increases on-site conversion rates, reduces time-to-checkout, and smoothes internal communication.

Read their story
Blog Post

How to use empathy to create stronger customer journey maps

What is a customer journey map, how does it relate to product and marketing teams, and where can empathy help? Let's find out.

Read the post
Blog Post

Why teams need both DXI and Google Analytics

Why would a team would need DXI when they already have a fully-baked Google Analytics implementation? Read on to find out.

Read the post
Blog Post

How to improve digital customer experience with NPS surveys

Many product teams lean on Net Promoter Score (NPS) surveys for feedback. Learn how Digital Experience Intelligence can add context to these surveys.

Read the post
Customer Story

Travel + Leisure Co. increases conversions and reduces time to booking

Learn how one of the world’s leading travel membership companies revolutionizes customer issue resolution and iterates on key site features.

Read their story
Customer Story

Hudson’s Bay Company elevates its digital shopping experience with contextualized customer insights

See how the oldest commercial corporation in North America diagnose and prioritize issues based on real-time shopper interactions.

Read their story