Resources

Tips, tutorials, guides, and product insights from Fullstory experts

Marketing
Filter by Industry
Filter by Type
Guide

Behavioral Data Maturity Matrix

The Behavioral Data Maturity Matrix is designed to help you harness the power of behavioral data.

Get the guide
Deep Dive

The essentials of data protection: Principles, strategies & policies

Protecting your data is crucial. This article covers key strategies: having a cybersecurity team, classifying data by risk, limiting access, and automating retention. Learn about data protection vs. privacy and key regulations like GDPR and CCPA. Discover how advanced tech enhances security. Ideal for businesses seeking to safeguard data and comply with global standards.

Start learning
Blog Post

AI-driven decision making: Your next step in harnessing data

Jordan Morrow shares how AI-driven decision-making can revolutionize your business by harnessing data and enhancing your decision-making processes.

Read the post
Blog Post

6 key metrics in measuring customer experience (CX)

Learn to measure customer experience with six essential metrics. Understand customer perceptions, improve service quality, and increase loyalty.

Read the post
Blog Post

The relaxed road to data and AI skill development: Where to begin

'Godfather of Data' Jordan Morrow shares how to harness AI with practical steps to boost your data literacy—no need for a degree!

Read the post
Blog Post

Fullstory CEO Scott Voigt's journey from startup to tech leader on 'Cloud and Clear'

In a recent episode of "Cloud and Clear," Fullstory's Scott Voigt shares a deep dive into the brand's evolution and impact on customer experiences.

Read the post
Blog Post

Leveraging speed for competitive advantage: 5 ways your data platform can drive faster growth

Discover five ways your data platform can drive growth by enabling you to quickly analyze and act on data insights.

Read the post
magnifying-glass-identifying-data-data-discovery-concept-image
Blog Post

What is data discovery? Process, methods & why it matters

Explore data discovery and its role in enhancing business performance through scanning, mapping, and automation.

Read the post
Blog Post

What is behavior analytics? Definition, examples, and tools

Explore how behavioral analytics converts data into actionable insights, enhancing personalization and decision-making.

Read the post