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Tips, tutorials, guides, and product insights from FullStory’s Digital Experience Intelligence experts

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Customer Story

Why Gap Inc. chose FullStory’s Digital Experience Intelligence platform

By implementing FullStory, Gap Inc. is able to gain a comprehensive and granular understanding of customers’ experiences throughout the shopping process without compromising site speed.

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Customer Story

Shoppers Drug Mart boosts registration rate and restructures its support flow using FullStory

With FullStory, Shoppers' support team can diagnose errors by viewing instant session recreations—and share sessions directly with dev teams.

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Digital Business: How Industries Adapted DX in 2020 and Beyond
Video

Digital Business: How Industries Adapted DX in 2020 and Beyond

Digital experts share thoughts on adapting DX

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Blog Post

Qualitative data examples to help you understand how to use it

Learn how to analyze qualitative data. We show examples of how to collect, organize, and analyze qualitative data to gain insights.

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Video

Why Digital Experience Intelligence works for retail teams

How leading online retailers use DXI to continuously optimize the digital customer experience.

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Blog Post

What's a scroll map? How to build, analyze, and use scroll maps

See how far users scroll and get stakeholders on the same page when it comes to prioritizing content and features within a given page design.

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Blog Post

5 rapid-fire A/B testing tactics for digital experience

A/B testing is utilized by teams of all stripes for quick experimentation. Learn how DXI tools can take these tests a step deeper.

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Blog Post

Quantitative data examples to help you understand how to take action

Quantitative data is used for calculations or obtaining numerical results. Learn about the different types of quantitative data uses cases and more.

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Blog Post

8 website heatmap examples to better your bottom line

Heatmaps can provide rich information about your website. Here, we explore examples of 8 great heatmaps and use them as inspiration for web strategy.

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