Tips, tutorials, guides, and product insights from FullStory’s Digital Experience Intelligence experts

Filter by Industry
Filter by Type
Deep Dive

What is behavioral data & why is it important?

Learn the essentials of behavioral data and its transformative impact on customer experience. Our comprehensive guide provides the tools and knowledge to harness this power effectively.

Start learning
Blog Post

4 real examples of how data democracy helps teams save time and money

Understand the importance of democratized data and how it helps disparate teams align, prioritize, and improve the digital experience.

Read the post
Product Snapshots

FullStory overview: Action-ready DX insights for every team

The answers you need to build the perfect digital experience.

Download the one-pager
Customer Story

GOL Airlines improves customer satisfaction by streamlining their digital experience

Learn how Brazil’s largest domestic airline uses Digital Experience Intelligence to take the stress out of travel by anticipating customer needs.

Read their story
Blog Post

How FullStory enhances Salesforce and deepens customer insights

FullStory session replay combines with Salesforce to support customers more efficiently and drive customer success more effectively.

Read the post
Customer journey tool header
Blog Post

Customer journey tools: Top rated and best available

Journey mapping tools help marketers identify pain points, tailor interfaces, and cultivate efficient, enjoyable experiences for customers.

Read the post
CRO metrics OG
Blog Post

A guide to the most important CRO metrics

Find out what CRO metrics you need to track, and why.

Read the post

Good CX is everyone’s job—and democratized data is the key you’re searching for

Easy-to-interpret DX data empowers teams to work together to perfect the digital customer experience.

Get the guide

Infographic: Total Economic Impact™ study shows 451% ROI, increased conversions, and more

Explore some of the key findings from the TEI study conducted by Forrester Consulting.

Read the report