Resources

Tips, tutorials, guides, and product insights from Fullstory experts

Marketing
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Blog Post

Why won't they click this button? Conversion audits for busy marketers

Learn how to increase your conversion rates through simple but effective site audits using Fullstory session replay.

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Blog Post

The 7 causes of bad user experiences

What bad web design drives frustrating user experiences? Go to school on the 7 primary drivers of bad UX.

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Blog Post

The hidden costs of choosing the wrong analytics tool

Free web analytics tools don't exist. Price, implementation, performance impact, data quality, more are all hidden costs you can't ignore.

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Blog Post

Marketing with the Jobs to Be Done framework

The Jobs to Be Done framework can drive your marketing strategy by helping you align your product messaging with your customer's needs.

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Blog Post

6 searches for tracking marketing campaigns in Fullstory

Here are six ways marketers can use Fullstory to track campaigns with detail and clarity.

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An example of a website heatmap.
Deep Dive

What is a heatmap? How to create and analyze them

Website heatmaps are one of the quickest ways to visualize and analyze large datasets. Find out what heatmaps are, how they’re created, and how you can use them to make data-driven decisions.

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Customer Story

Shoppers Drug Mart boosts registration rate and restructures its support flow

See how the largest drug store retailer in Canada uses Fullstory to create better customer experiences.

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