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Tips, tutorials, guides, and product insights from FullStory’s Digital Experience Intelligence experts

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Blog Post

Categorical vs. quantitative data: The difference plus why they’re so valuable

Categorical & quantitative variables both provide vital info about a data set. But each is important for different reasons and has its own pros/cons.

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Blog Post

Qualitative vs. quantitative data: what's the difference?

Qualitative and quantitative data differ on what they emphasize—qualitative focuses on meaning, and quantitative emphasizes statistical analysis.

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Blog Post

Why word-of-mouth matters more than ever to customer experience

FullStory helps you visualize customer interactions so you can understand and improve customer experience, one glowing review at a time.

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Blog Post

Ready, set, go: How to holiday-proof your digital experience strategy

Use this guide to ensure your ecommerce strategy is ready for an unprecedented holiday shopping season.

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Blog Post

Conducting attribution surveys without disrupting user experience

Knowing where customers come from can help teams optimize channels. Here's how we used DXI to understand our own attribution.

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Blog Post

5 experimentation strategy tips for an unpredictable future

Uncertainty is likely to be the status quo for the foreseeable future. Experimentation helps harness this change for growth. Here's how.

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Blog Post

How to improve digital customer experience with NPS surveys

Many product teams lean on Net Promoter Score (NPS) surveys for feedback. Learn how Digital Experience Intelligence can add context to these surveys.

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Blog Post

How to monitor and optimize your website for Google’s 2021 Page Experience update

Understanding and preparing your website for the Google 2021 Page Experience update

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Blog Post

FullStory delivers 411% ROI to an enterprise retailer according to a new Total Economic Impact study

How an enterprise retailer that deploys FullStory's digital experience analytics platform saw ROI of 411% and payback in under three months.

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