CONTACT US

Resources

Tips, tutorials, guides, and product insights from FullStory’s Digital Experience Intelligence experts

Marketing
Filter by Industry
Filter by Type
A dashboard in the FullStory app
Blog Post

14 great digital analytics tools on the market today

Review the top analytics tools on the market today and learn how they can be beneficial to your business.

Read the post
A conversion funnel in the FullStory app showing a 12% purchase rate
Deep Dive

What is marketing analytics? Tips, tricks, and getting started

Marketing analytics is a way of using data to benefit your marketing communications. It’s about looking at the data behind your marketing to figure out what your customers want. That way you'll know what's working and what isn’t.

Start learning
Cards from the FullStory platform showing Top UTM mediums, browser breakdowns, and device breakdowns
Deep Dive

What is customer segmentation? And how can I use it to my advantage?

Customer segmentation is breaking up your customer base into smaller groups for better targeting. Find out why it is important and how you should use it to your advantage here.

Start learning
A mouse cursor clicks a CTA
Blog Post

10 conversion rate optimization best practices to better your bottom line

We break down some of the conversion rate optimization best practices that will help you scale.

Read the post
A dashboard in FullStory showing high dead clicks
Blog Post

What is a good bounce rate? And what’s a bad one?

A high bounce rate is a sign that your website is ineffective. Learn about what a good bounce rate is, and how to make your website more engaging.

Read the post
A FullStory dashboard showing increased bounces
Deep Dive

What is bounce rate? And how do you improve yours?

Bounce rate is one of the most basic—and misunderstood—metrics in web analytics. Here are answers to the most common bounce rate questions.

Start learning
A conversion rate analysis in the FullStory app
Deep Dive

What is conversion rate optimization? How to optimize your way to success

A comprehensive guide to conversion rate optimization, how important it is, and how you can use it to boost your bottom line.

Start learning
User analytics dashboard in FullStory
Deep Dive

What is user analytics? An in-depth guide to user analysis

Metrics can be hugely helpful when trying to get a handle on user behavior. Unfortunately, many businesses don’t leverage that power and instead make decisions based on incomplete data.

Start learning
Customer Story

Jacaranda Finance improves conversion rates by 20% with FullStory

How Jacaranda, an Australia-based online loan service, improves the user experience, from application to customer support.

Read their story