Tips, tutorials, guides, and product insights from FullStory’s Digital Experience Intelligence experts
Categorical vs. quantitative data: The difference plus why they’re so valuable
Categorical & quantitative variables both provide vital info about a data set. But each is important for different reasons and has its own pros/cons.
Qualitative vs. quantitative data: what's the difference?
Qualitative and quantitative data differ on what they emphasize—qualitative focuses on meaning, and quantitative emphasizes statistical analysis.
Why word-of-mouth matters more than ever to customer experience
FullStory helps you visualize customer interactions so you can understand and improve customer experience, one glowing review at a time.
Ready, set, go: How to holiday-proof your digital experience strategy
Use this guide to ensure your ecommerce strategy is ready for an unprecedented holiday shopping season.
Conducting attribution surveys without disrupting user experience
Knowing where customers come from can help teams optimize channels. Here's how we used DXI to understand our own attribution.
5 experimentation strategy tips for an unpredictable future
Uncertainty is likely to be the status quo for the foreseeable future. Experimentation helps harness this change for growth. Here's how.
How to improve digital customer experience with NPS surveys
Many product teams lean on Net Promoter Score (NPS) surveys for feedback. Learn how Digital Experience Intelligence can add context to these surveys.
FullStory delivers 411% ROI to an enterprise retailer according to a new Total Economic Impact study
How an enterprise retailer that deploys FullStory's digital experience analytics platform saw ROI of 411% and payback in under three months.
How to use FullStory to prepare for the 2020 holiday shopping season
Assess your 2020 holiday strategy and make sure you are getting the most out of FullStory.