Resources

Tips, tutorials, guides, and product insights from Fullstory experts

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On-Demand Webinar

The know-how you need to onboard a cross-functional digital analytics tool

Learn how to navigate the transformative journey to empowering every team with data insights.

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Customer Story

GOL Airlines improves customer satisfaction by streamlining their digital experience

Learn how Brazil’s largest domestic airline takes the stress out of travel by anticipating customer needs and delivering an exceptional customer experience.

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Blog Post

How Fullstory enhances Salesforce and deepens customer insights

Fullstory session replay combines with Salesforce to support customers more efficiently and drive customer success more effectively.

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Customer journey tool header
Blog Post

Customer journey tools: Top rated and best available

Journey mapping tools help marketers identify pain points, tailor interfaces, and cultivate efficient, enjoyable experiences for customers.

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CRO metrics OG
Blog Post

A guide to the most important CRO metrics

Find out what CRO metrics you need to track, and why.

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Guide

Good CX is everyone’s job—and democratized data is the key you’re searching for

Easy-to-interpret DX data empowers teams to work together to perfect the digital customer experience.

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A dashboard in the FullStory app
Blog Post

14 great digital analytics tools on the market today

Review the top analytics tools on the market today and learn how they can be beneficial to your business.

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A dashboard in the FullStory app showing page activity over time
Deep Dive

What are website analytics? A complete starter’s guide

If you own a website, then you should be tracking your website’s statistics. Here, we define website analytics, explain what they mean, and share tools and resources to help you track them.

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Cards from the FullStory platform showing Top UTM mediums, browser breakdowns, and device breakdowns
Deep Dive

Customer segmentation: analysis, methods & examples

Customer segmentation analysis breaks up your customer base into smaller groups for better targeting. Find out why it's important and how you can use it to your advantage.

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