Tips, tutorials, guides, and product insights from FullStory’s Digital Experience Intelligence experts
What is a heatmap? How to create and analyze them
Website heatmaps are one of the quickest ways to visualize and analyze large datasets. Find out what heatmaps are, how they’re created, and how you can use them to make data-driven decisions.
What is quantitative data? How to collect, understand, and analyze it
A comprehensive guide to quantitative data, how it differs from qualitative data, and why it's a valuable tool for solving problems.
The definitive guide to session replay
Session replay reproduces your user's online experience. But how should you use it? And how can you learn from it?