Resources

Tips, tutorials, guides, and product insights from FullStory’s Digital Experience Intelligence experts

Marketing
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Blog Post

Why won't they click this button? Conversion audits for busy marketers

Learn how to increase your conversion rates through simple but effective site audits using FullStory session replay.

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Blog Post

The 7 causes of bad user experiences

What bad web design drives frustrating user experiences? Go to school on the 7 primary drivers of bad UX.

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Blog Post

The hidden costs of choosing the wrong analytics tool

Free web analytics tools don't exist. Price, implementation, performance impact, data quality, more are all hidden costs you can't ignore.

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Blog Post

Marketing with the Jobs to Be Done framework

The Jobs to Be Done framework can drive your marketing strategy by helping you align your product messaging with your customer's needs.

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Blog Post

Zenstores puts FullStory to work for support, engagement, and conversion optimization

Using FullStory for support, app usage, and marketing funnels   from Zenstores.

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Blog Post

6 searches for tracking marketing campaigns in FullStory

Here are six ways marketers can use FullStory to track campaigns with detail and clarity.

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An example of a website heatmap.
Deep Dive

What is a heatmap? How to create and analyze them

Website heatmaps are one of the quickest ways to visualize and analyze large datasets. Find out what heatmaps are, how they’re created, and how you can use them to make data-driven decisions.

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A customer journey map in FullStory
Deep Dive

How to understand, use, and build customer journey maps

A customer journey map is key to building a solid marketing strategy. We cover everything you need to know about customer journey maps, their different types, examples, and the steps to making your own.

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A conversion rate analysis in the FullStory app
Deep Dive

What is conversion rate optimization? How to optimize your way to success

A comprehensive guide to conversion rate optimization, how important it is, and how you can use it to boost your bottom line.

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