Resources
Tips, tutorials, guides, and product insights from FullStory’s Digital Experience Intelligence experts
Why won't they click this button? Conversion audits for busy marketers
Learn how to increase your conversion rates through simple but effective site audits using FullStory session replay.
The 7 causes of bad user experiences
What bad web design drives frustrating user experiences? Go to school on the 7 primary drivers of bad UX.
The hidden costs of choosing the wrong analytics tool
Free web analytics tools don't exist. Price, implementation, performance impact, data quality, more are all hidden costs you can't ignore.
Marketing with the Jobs to Be Done framework
The Jobs to Be Done framework can drive your marketing strategy by helping you align your product messaging with your customer's needs.
Zenstores puts FullStory to work for support, engagement, and conversion optimization
Using FullStory for support, app usage, and marketing funnels from Zenstores.
6 searches for tracking marketing campaigns in FullStory
Here are six ways marketers can use FullStory to track campaigns with detail and clarity.
What is a heatmap? How to create and analyze them
Website heatmaps are one of the quickest ways to visualize and analyze large datasets. Find out what heatmaps are, how they’re created, and how you can use them to make data-driven decisions.
How to understand, use, and build customer journey maps
A customer journey map is key to building a solid marketing strategy. We cover everything you need to know about customer journey maps, their different types, examples, and the steps to making your own.
What is conversion rate optimization? How to optimize your way to success
A comprehensive guide to conversion rate optimization, how important it is, and how you can use it to boost your bottom line.