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Tips, tutorials, guides, and product insights from FullStory’s Digital Experience Intelligence experts

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Customer Story

Why Gap Inc. chose FullStory’s Digital Experience Intelligence platform

By implementing FullStory, Gap Inc. is able to gain a comprehensive and granular understanding of customers’ experiences throughout the shopping process without compromising site speed.

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Blog Post

What's a scroll map? How to build, analyze, and use scroll maps

See how far users scroll and get stakeholders on the same page when it comes to prioritizing content and features within a given page design.

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Blog Post

5 rapid-fire A/B testing tactics for digital experience

A/B testing is utilized by teams of all stripes for quick experimentation. Learn how DXI tools can take these tests a step deeper.

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Blog Post

Quantitative data examples to help you understand how to take action

Quantitative data is used for calculations or obtaining numerical results. Learn about the different types of quantitative data uses cases and more.

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Blog Post

8 website heatmap examples to better your bottom line

Heatmaps can provide rich information about your website. Here, we explore examples of 8 great heatmaps and use them as inspiration for web strategy.

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Blog Post

Categorical vs. quantitative data: The difference plus why they’re so valuable

Categorical & quantitative variables both provide vital info about a data set. But each is important for different reasons and has its own pros/cons.

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Blog Post

Qualitative vs. quantitative data: what's the difference?

Qualitative and quantitative data differ on what they emphasize—qualitative focuses on meaning, and quantitative emphasizes statistical analysis.

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Blog Post

Why word-of-mouth matters more than ever to customer experience

FullStory helps you visualize customer interactions so you can understand and improve customer experience, one glowing review at a time.

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Blog Post

Ready, set, go: How to holiday-proof your digital experience strategy

Use this guide to ensure your ecommerce strategy is ready for an unprecedented holiday shopping season.

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