Resources

Tips, tutorials, guides, and product insights from FullStory’s Digital Experience Intelligence experts

Marketing
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Blog Post

Zenstores puts FullStory to work for support, engagement, and conversion optimization

Using FullStory for support, app usage, and marketing funnels   from Zenstores.

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Blog Post

6 searches for tracking marketing campaigns in FullStory

Here are six ways marketers can use FullStory to track campaigns with detail and clarity.

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An example of a website heatmap.
Deep Dive

What is a heatmap? How to create and analyze them

Website heatmaps are one of the quickest ways to visualize and analyze large datasets. Find out what heatmaps are, how they’re created, and how you can use them to make data-driven decisions.

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Deep Dive

The definitive guide to session replay

Session replay reproduces your user's online experience. But how should you use it? And how can you learn from it?

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