Tips, tutorials, guides, and product insights from FullStory’s Digital Experience Intelligence experts
Zenstores puts FullStory to work for support, engagement, and conversion optimization
Using FullStory for support, app usage, and marketing funnels from Zenstores.
6 searches for tracking marketing campaigns in FullStory
Here are six ways marketers can use FullStory to track campaigns with detail and clarity.
What is conversion rate optimization? How to optimize your way to success
A comprehensive guide to conversion rate optimization, how important it is, and how you can use it to boost your bottom line.
The definitive guide to session replay
Session replay reproduces your user's online experience. But how should you use it? And how can you learn from it?
What is quantitative data? How to collect, understand, and analyze it
A comprehensive guide to quantitative data, how it differs from qualitative data, and why it's a valuable tool for solving problems.
How to understand, use, and build customer journey maps
A customer journey map is key to building a solid marketing strategy. We cover everything you need to know about customer journey maps, their different types, examples, and the steps to making your own.
What is a heatmap? How to create and analyze them
Website heatmaps are one of the quickest ways to visualize and analyze large datasets. Find out what heatmaps are, how they’re created, and how you can use them to make data-driven decisions.