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Tips, tutorials, guides, and product insights from FullStory’s Digital Experience Intelligence experts
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Blog Post
Zenstores puts FullStory to work for support, engagement, and conversion optimization
Using FullStory for support, app usage, and marketing funnels from Zenstores.

Blog Post
6 searches for tracking marketing campaigns in FullStory
Here are six ways marketers can use FullStory to track campaigns with detail and clarity.

Deep Dive
What is a heatmap? How to create and analyze them
Website heatmaps are one of the quickest ways to visualize and analyze large datasets. Find out what heatmaps are, how they’re created, and how you can use them to make data-driven decisions.

Deep Dive
The definitive guide to session replay
Session replay reproduces your user's online experience. But how should you use it? And how can you learn from it?