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Tips, tutorials, guides, and product insights from FullStory’s Digital Experience Intelligence experts

Marketing
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Blog Post

Why won't they click this button? Conversion audits for busy marketers

Learn how to increase your conversion rates through simple but effective site audits using FullStory session replay.

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Blog Post

The 7 causes of bad user experiences

What bad web design drives frustrating user experiences? Go to school on the 7 primary drivers of bad UX.

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Blog Post

The hidden costs of choosing the wrong analytics tool

Free web analytics tools don't exist. Price, implementation, performance impact, data quality, more are all hidden costs you can't ignore.

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Blog Post

Marketing with the Jobs to Be Done framework

The Jobs to Be Done framework can drive your marketing strategy by helping you align your product messaging with your customer's needs.

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Blog Post

Zenstores puts FullStory to work for support, engagement, and conversion optimization

Using FullStory for support, app usage, and marketing funnels   from Zenstores.

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Blog Post

6 searches for tracking marketing campaigns in FullStory

Here are six ways marketers can use FullStory to track campaigns with detail and clarity.

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An example of a website heatmap.
Deep Dive

What is a heatmap? How to create and analyze them

Website heatmaps are one of the quickest ways to visualize and analyze large datasets. Find out what heatmaps are, how they’re created, and how you can use them to make data-driven decisions.

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Angry signals on a mobile app
Deep Dive

What is user friction? How to avoid the mistakes and optimize your UX

User friction is when something stands in the way of creating an optimal user experience. Discover how you can use it to boost your usability.

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Examples of qualitative data.
Deep Dive

What is qualitative data? How to understand, collect, and analyze it

A comprehensive guide to qualitative data, how it differs from quantitative data, and why it's a valuable tool for solving problems.

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