Tips, tutorials, guides, and product insights from FullStory’s Digital Experience Intelligence experts
Why won't they click this button? Conversion audits for busy marketers
Learn how to increase your conversion rates through simple but effective site audits using FullStory session replay.
The 7 causes of bad user experiences
What bad web design drives frustrating user experiences? Go to school on the 7 primary drivers of bad UX.
The hidden costs of choosing the wrong analytics tool
Free web analytics tools don't exist. Price, implementation, performance impact, data quality, more are all hidden costs you can't ignore.
Marketing with the Jobs to Be Done framework
The Jobs to Be Done framework can drive your marketing strategy by helping you align your product messaging with your customer's needs.
Zenstores puts FullStory to work for support, engagement, and conversion optimization
Using FullStory for support, app usage, and marketing funnels from Zenstores.
6 searches for tracking marketing campaigns in FullStory
Here are six ways marketers can use FullStory to track campaigns with detail and clarity.
What is a heatmap? How to create and analyze them
Website heatmaps are one of the quickest ways to visualize and analyze large datasets. Find out what heatmaps are, how they’re created, and how you can use them to make data-driven decisions.
What is user friction? How to avoid the mistakes and optimize your UX
User friction is when something stands in the way of creating an optimal user experience. Discover how you can use it to boost your usability.
What is qualitative data? How to understand, collect, and analyze it
A comprehensive guide to qualitative data, how it differs from quantitative data, and why it's a valuable tool for solving problems.