Tips, tutorials, guides, and product insights from FullStory’s Digital Experience Intelligence experts
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What is quantitative data? How to collect, understand, and analyze it
A comprehensive guide to quantitative data, how it differs from qualitative data, and why it's a valuable tool for solving problems.
How to understand, use, and build customer journey maps
A customer journey map is key to building a solid marketing strategy. We cover everything you need to know about customer journey maps, their different types, examples, and the steps to making your own.
Why Gap Inc. chose FullStory’s Digital Experience Intelligence platform
By implementing FullStory, Gap Inc. is able to gain a comprehensive and granular understanding of customers’ experiences throughout the shopping process without compromising site speed.
Shoppers Drug Mart boosts registration rate and restructures its support flow using FullStory
With FullStory, Shoppers' support team can diagnose errors by viewing instant session recreations—and share sessions directly with dev teams.