Resources
Tips, tutorials, guides, and product insights from FullStory’s Digital Experience Intelligence experts
TrueCar doubles down on customer-centricity, boosting engagement and increasing conversions with FullStory
Using FullStory to gather experience data, the TrueCar team was able to validate functionality and make a case for improvement.
Quantitative data examples to help you understand how to take action
Quantitative data is used for calculations or obtaining numerical results. Learn about the different types of quantitative data uses cases and more.
8 website heatmap examples to better your bottom line
Heatmaps can provide rich information about your website. Here, we explore examples of 8 great heatmaps and use them as inspiration for web strategy.
Categorical vs. quantitative data: The difference plus why they’re so valuable
Categorical & quantitative variables both provide vital info about a data set. But each is important for different reasons and has its own pros/cons.
Qualitative vs. quantitative data: what's the difference?
Qualitative and quantitative data differ on what they emphasize—qualitative focuses on meaning, and quantitative emphasizes statistical analysis.
FullStory Spotlight: The engineers behind our mobile platform
In this FullStory Spotlight our mobile engineering team shares why they love working at FullStory and what advice they would give to other engineers.
5 key mobile app trends for 2021
Here are 5 key mobile trends to keep in mind as we head into 2021, brought to you by the team at leading mobile app agency, Yodel Mobile.
App frameworks: A story of transparency and time travel
How we created a "time machine" using Github to collect transparent metrics about our code.
FullStory delivers 411% ROI to an enterprise retailer according to a new Total Economic Impact study
How an enterprise retailer that deploys FullStory's digital experience analytics platform saw ROI of 411% and payback in under three months.