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Tips, tutorials, guides, and product insights from FullStory’s Digital Experience Intelligence experts

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Customer Story

TrueCar doubles down on customer-centricity, boosting engagement and increasing conversions with FullStory

Using FullStory to gather experience data, the TrueCar team was able to validate functionality and make a case for improvement.

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Blog Post

Quantitative data examples to help you understand how to take action

Quantitative data is used for calculations or obtaining numerical results. Learn about the different types of quantitative data uses cases and more.

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Blog Post

8 website heatmap examples to better your bottom line

Heatmaps can provide rich information about your website. Here, we explore examples of 8 great heatmaps and use them as inspiration for web strategy.

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Blog Post

Categorical vs. quantitative data: The difference plus why they’re so valuable

Categorical & quantitative variables both provide vital info about a data set. But each is important for different reasons and has its own pros/cons.

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Blog Post

Qualitative vs. quantitative data: what's the difference?

Qualitative and quantitative data differ on what they emphasize—qualitative focuses on meaning, and quantitative emphasizes statistical analysis.

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Blog Post

FullStory Spotlight: The engineers behind our mobile platform

In this FullStory Spotlight our mobile engineering team shares why they love working at FullStory and what advice they would give to other engineers.

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Blog Post

5 key mobile app trends for 2021

Here are 5 key mobile trends to keep in mind as we head into 2021, brought to you by the team at leading mobile app agency, Yodel Mobile.

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Blog Post

App frameworks: A story of transparency and time travel

How we created a "time machine" using Github to collect transparent metrics about our code.

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Blog Post

FullStory delivers 411% ROI to an enterprise retailer according to a new Total Economic Impact study

How an enterprise retailer that deploys FullStory's digital experience analytics platform saw ROI of 411% and payback in under three months.

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