Tips, tutorials, guides, and product insights from FullStory’s Digital Experience Intelligence experts
14 great digital analytics tools on the market today
Review the top analytics tools on the market today and learn how they can be beneficial to your business.
What is customer segmentation? And how can I use it to my advantage?
Customer segmentation is breaking up your customer base into smaller groups for better targeting. Find out why it is important and how you should use it to your advantage here.
DXI for mobile: The challenges and opportunities of mobile analytics in 2023
Mobile app experts discuss what it takes to deliver the best app experiences in 2023.
What is conversion rate optimization? How to optimize your way to success
A comprehensive guide to conversion rate optimization, how important it is, and how you can use it to boost your bottom line.
What is user analytics? An in-depth guide to user analysis
Metrics can be hugely helpful when trying to get a handle on user behavior. Unfortunately, many businesses don’t leverage that power and instead make decisions based on incomplete data.
User retention metrics 101: The most important metrics to use
There are many ways execute of a user retention strategy, but it won't mean much unless you know which metrics to track.
What is A/B testing? And why is it so important?
A/B testing is the process of comparing two versions of the same product to determine which is the most compelling for users. Learn more about A/B testing here.
Buyer's guide: Choosing a mobile app digital experience platform
Explore the five key components to consider when evaluating mobile DXI platforms.
User retention rate: How to calculate it & why it's critical
User retention rate is a valuable metric because it answers the question: When I acquire a new user, how often do they return?