Tips, tutorials, guides, and product insights from FullStory’s Digital Experience Intelligence experts
70 stats to build a business case for better digital experience
How do you get buy-in for the changes you need to enact to deliver better digital experience? Start by linking DX to business impact.
Building your ideal digital experience tech stack: Lessons from Jumbo Interactive's product lead
Follow these 3 steps to lay a technology foundation for digital experience success, starting with Segment and FullStory.
Clay Christensen's Jobs to Be Done framework: How to build better products
What is the Jobs to Be Done framework? Learn how Clayton Christensen's JTBD theory helps develop better products.
Watch | How to build an empathy-based, data-backed customer journey map
Jennifer Pyron from brand performance agency Mighty & True on building a customer journey map.
Watch | Measuring your mobile experience
Are your mobile analytics giving you the full story about your customer’s app experience?
How many sessions do I actually need to watch?
How many sessions do you really need to watch? Whether you've recorded 100s of sessions—or millions—this will focus your efforts and save you time.
Qualitative vs. quantitative data: what's the difference?
Qualitative and quantitative data differ on what they emphasize—qualitative focuses on meaning, and quantitative emphasizes statistical analysis.
Leveling up your mobile experience design
Your ability to connect with customers today and tomorrow is intertwined with your ability to provide an ideal mobile customer experience. Here's why.
5 user experience optimizations for the best holiday season ever
What can you do to ready your site or mobile app for the coming shopping frenzy? Learn actionable ways to optimize your user experience.