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Tips, tutorials, guides, and product insights from FullStory’s Digital Experience Intelligence experts

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Deep Dive

What is quantitative data? How to collect, understand, and analyze it

A comprehensive guide to quantitative data, how it differs from qualitative data, and why it's a valuable tool for solving problems.

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Blog Post

Qualitative data: Examples and how to use it

Learn how to analyze qualitative data. We show examples of how to collect, organize, and analyze qualitative data to gain insights.

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Blog Post

Quantitative data examples to help you understand how to take action

Quantitative data is used for calculations or obtaining numerical results. Learn about the different types of quantitative data uses cases and more.

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Blog Post

8 website heatmap examples to better your bottom line

Heatmaps can provide rich information about your website. Here, we explore examples of 8 great heatmaps and use them as inspiration for web strategy.

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Blog Post

Categorical vs. quantitative data: The difference plus why they’re so valuable

Categorical & quantitative variables both provide vital info about a data set. But each is important for different reasons and has its own pros/cons.

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Blog Post

Qualitative vs. quantitative data: what's the difference?

Qualitative and quantitative data differ on what they emphasize—qualitative focuses on meaning, and quantitative emphasizes statistical analysis.

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Blog Post

Leveling up your mobile experience design

Your ability to connect with customers today and tomorrow is intertwined with your ability to provide an ideal mobile customer experience. Here's why.

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Blog Post

5 user experience optimizations for the best holiday season ever

What can you do to ready your site or mobile app for the coming shopping frenzy? Learn actionable ways to optimize your user experience. 

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Blog Post

4 things you need to know about mobile Digital Experience Intelligence

Learn how to choose a Digital Experience Intelligence platform for your mobile product.

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