Tips, tutorials, guides, and product insights from FullStory’s Digital Experience Intelligence experts
What is user friction? How to avoid the mistakes and optimize your UX
User friction is when something stands in the way of creating an optimal user experience. Discover how you can use it to boost your usability.
What is product analytics? Your ultimate guide
A comprehensive guide to product analysis and analytics platforms, how important they are, and why they’re a valuable asset for your bottom line.
What is qualitative data? How to understand, collect, and analyze it
A comprehensive guide to qualitative data, how it differs from quantitative data, and why it's a valuable tool for solving problems.
What is quantitative data? How to collect, understand, and analyze it
A comprehensive guide to quantitative data, how it differs from qualitative data, and why it's a valuable tool for solving problems.
Qualitative data: Examples and how to use it
Learn how to analyze qualitative data. We show examples of how to collect, organize, and analyze qualitative data to gain insights.
How to understand, use, and build customer journey maps
A customer journey map is key to building a solid marketing strategy. We cover everything you need to know about customer journey maps, their different types, examples, and the steps to making your own.
Quantitative data examples to help you understand how to take action
Quantitative data is used for calculations or obtaining numerical results. Learn about the different types of quantitative data uses cases and more.
8 website heatmap examples to better your bottom line
Heatmaps can provide rich information about your website. Here, we explore examples of 8 great heatmaps and use them as inspiration for web strategy.
Categorical vs. quantitative data: The difference plus why they’re so valuable
Categorical & quantitative variables both provide vital info about a data set. But each is important for different reasons and has its own pros/cons.