Resources

Tips, tutorials, guides, and product insights from FullStory’s Digital Experience Intelligence experts

Mobile App Management
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Blog Post

70 stats to build a business case for better digital experience

How do you get buy-in for the changes you need to enact to deliver better digital experience? Start by linking DX to business impact.

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Blog Post

Building your ideal digital experience tech stack: Lessons from Jumbo Interactive's product lead

Follow these 3 steps to lay a technology foundation for digital experience success, starting with Segment and FullStory.

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Blog Post

Clay Christensen's Jobs to Be Done framework: How to build better products

What is the Jobs to Be Done framework? Learn how Clayton Christensen's JTBD theory helps develop better products.

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Video

Watch | How to build an empathy-based, data-backed customer journey map

Jennifer Pyron from brand performance agency Mighty & True on building a customer journey map.

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Video

Watch | Measuring your mobile experience

Are your mobile analytics giving you the full story about your customer’s app experience?

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Blog Post

How many sessions do I actually need to watch?

How many sessions do you really need to watch? Whether you've recorded 100s of sessions—or millions—this will focus your efforts and save you time.

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Blog Post

Zenstores puts FullStory to work for support, engagement, and conversion optimization

Using FullStory for support, app usage, and marketing funnels   from Zenstores.

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An example of a website heatmap.
Deep Dive

What is a heatmap? How to create and analyze them

Website heatmaps are one of the quickest ways to visualize and analyze large datasets. Find out what heatmaps are, how they’re created, and how you can use them to make data-driven decisions.

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Digital experience analytics in the FullStory app
Deep Dive

What is digital experience analytics? The complete guide

Digital experience analytics is the measurement of user experience on digital businesses, applications, and products in order to design better experiences.

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