Tips, tutorials, guides, and product insights from FullStory’s Digital Experience Intelligence experts
70 stats to build a business case for better digital experience
How do you get buy-in for the changes you need to enact to deliver better digital experience? Start by linking DX to business impact.
Building your ideal digital experience tech stack: Lessons from Jumbo Interactive's product lead
Follow these 3 steps to lay a technology foundation for digital experience success, starting with Segment and FullStory.
Clay Christensen's Jobs to Be Done framework: How to build better products
What is the Jobs to Be Done framework? Learn how Clayton Christensen's JTBD theory helps develop better products.
Watch | How to build an empathy-based, data-backed customer journey map
Jennifer Pyron from brand performance agency Mighty & True on building a customer journey map.
Watch | Measuring your mobile experience
Are your mobile analytics giving you the full story about your customer’s app experience?
How many sessions do I actually need to watch?
How many sessions do you really need to watch? Whether you've recorded 100s of sessions—or millions—this will focus your efforts and save you time.
Zenstores puts FullStory to work for support, engagement, and conversion optimization
Using FullStory for support, app usage, and marketing funnels from Zenstores.
What is a heatmap? How to create and analyze them
Website heatmaps are one of the quickest ways to visualize and analyze large datasets. Find out what heatmaps are, how they’re created, and how you can use them to make data-driven decisions.
What is digital experience analytics? The complete guide
Digital experience analytics is the measurement of user experience on digital businesses, applications, and products in order to design better experiences.