Resources
Tips, tutorials, guides, and product insights from FullStory’s Digital Experience Intelligence experts
Mobile App Management
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Video
Watch | How to build an empathy-based, data-backed customer journey map
Jennifer Pyron from brand performance agency Mighty & True on building a customer journey map.
Video
Watch | Measuring your mobile experience
Are your mobile analytics giving you the full story about your customer’s app experience?
Blog Post
How many sessions do I actually need to watch?
How many sessions do you really need to watch? Whether you've recorded 100s of sessions—or millions—this will focus your efforts and save you time.

Blog Post
Zenstores puts FullStory to work for support, engagement, and conversion optimization
Using FullStory for support, app usage, and marketing funnels from Zenstores.

Deep Dive
What is a heatmap? How to create and analyze them
Website heatmaps are one of the quickest ways to visualize and analyze large datasets. Find out what heatmaps are, how they’re created, and how you can use them to make data-driven decisions.