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Tips, tutorials, guides, and product insights from Fullstory experts

Mobile App Management
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Blog Post

Keeping users’ heads in the game: Optimizing mobile sports betting apps

By placing focus on optimizing betting user experience, organizations can keep users’ heads in the game.

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Customer Story

TrueCar doubles down on customer-centricity, boosting engagement and increasing conversions with Fullstory

Using Fullstory to gather experience data, the TrueCar team was able to validate functionality and make a case for improvement.

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Blog Post

Fullstory delivers 411% ROI to an enterprise retailer according to a new Total Economic Impact study

How an enterprise retailer that deploys Fullstory's digital experience analytics platform saw ROI of 411% and payback in under three months.

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Blog Post

70 stats to build a business case for better digital experience

How do you get buy-in for the changes you need to enact to deliver better digital experience? Start by linking DX to business impact.

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Blog Post

Building your ideal digital experience tech stack: Lessons from Jumbo Interactive's product lead

Follow these 3 steps to lay a technology foundation for digital experience success, starting with Segment and Fullstory.

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Blog Post

Clay Christensen's Jobs to Be Done framework: How to build better products

What is the Jobs to Be Done framework? Learn how Clayton Christensen's JTBD theory helps develop better products.

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Building Empathy Based Journey Maps Video Thumbnail
Video

How to build an empathy-based, data-backed customer journey map

Jennifer Pyron from brand performance agency Mighty & True on building a customer journey map.

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Video

Watch | Measuring your mobile experience

Are your mobile analytics giving you the full story about your customer’s app experience?

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An example of a website heatmap.
Deep Dive

What is a heatmap? How to create and analyze them

Website heatmaps are one of the quickest ways to visualize and analyze large datasets. Find out what heatmaps are, how they’re created, and how you can use them to make data-driven decisions.

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