Resources

Tips, tutorials, guides, and product insights from Fullstory experts

Product Management
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A magnifying glass zooming in on data.
Blog Post

Why is product analytics so important?

We dive into why product analytics is important to customer experience and how you can become better data-informed.

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Angry signals on a mobile app
Deep Dive

What is user friction? How to avoid the mistakes and optimize your UX

User friction is when something stands in the way of creating an optimal user experience. Discover how you can use it to boost your usability.

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An example of a product analytics dashboard showing checkout conversion rates.
Deep Dive

What is product analytics? Your ultimate guide

A comprehensive guide to product analysis and analytics platforms, how important they are, and why they’re a valuable asset for your bottom line.

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fs-guide-performance-is-a-feature
Guide

Performance as a feature: How to evaluate the speed and reliability of your digital experience platform

Ready to embark on digital experience optimization? Find out why speed and reliability matter.

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A completed customer journey map
Blog Post

How to create a customer journey map

Map out how your customers navigate your website or app—and determine where you need to improve.

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Examples of qualitative data.
Deep Dive

What is qualitative data? How to understand, collect, and analyze it

A comprehensive guide to qualitative data, how it differs from quantitative data, and why it's a valuable tool for solving problems.

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Data in the FullStory platform, including rage click and subscribers.
Deep Dive

What is quantitative data? How to collect, understand, and analyze it

A comprehensive guide to quantitative data, how it differs from qualitative data, and why it's a valuable tool for solving problems.

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Blog Post

Qualitative data: Examples and how to use it

Learn how to analyze qualitative data. We show examples of how to collect, organize, and analyze qualitative data to gain insights.

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A customer journey map in FullStory
Deep Dive

How to understand, use, and build customer journey maps

A customer journey map is key to building a solid marketing strategy. We cover everything you need to know about customer journey maps, their different types, examples, and the steps to making your own.

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