Resources
Tips, tutorials, guides, and product insights from FullStory’s Digital Experience Intelligence experts

Building trust in SaaS products
Product Manager Gregory Lutz shares strategies for evaluating, measuring, and growing user confidence.

Mammut increases conversions with customer-centric pathfinding design
Mammut proactively identifies and addresses issues that deter customer engagement with Digital Experience Intelligence from FullStory.

What is A/B testing? And why is it so important?
A/B testing is the process of comparing two versions of the same product to determine which is the most compelling for users. Learn more about A/B testing here.

A step-by-step guide to conversion funnel optimization
Learn how to optimize your conversion funnel. This infographic gives you actionable tips, so you can make your next product launch better.

User retention rate: How to calculate it & why it's critical
User retention rate is a valuable metric because it answers the question: When I acquire a new user, how often do they return?

Consumer survey: The industries that are nailing digital experiences (and which have room to grow)
Consumers rate their digital experiences for retail, grocery, finserv, healthcare, and utilities.

How DailyPay uses FullStory’s intelligence, integrations, and insights for better CX
Find out how 9 DailyPay teams are using DXI to transform their customer insights and feedback loops.

Project vs. product thinking: Why you need both to succeed
Learn the differences between these two types of thinking and how product teams can leverage them to create better user experiences.

Project vs. Product Thinking
Learn to find the balance between project and product thinking in this on-demand webinar.