Tips, tutorials, guides, and product insights from FullStory’s Digital Experience Intelligence experts

Product Management
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On-demand webinar: De-risking product ideas during discovery with Lucy Huang, FullStory Product Manager
On-Demand Webinar

De-risk your product ideas during discovery

Product manager Lucy Huang discusses the mindset that teams need to address risk during discovery.

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Blog Post

Trajectory for growth: FullStory's product principles

The 4 core values that make our product great and are essential to helping our customers to the next level.

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Infographic: Total Economic Impact™ study shows 451% ROI, increased conversions, and more

Explore some of the key findings from the TEI study conducted by Forrester Consulting.

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Blog Post

Build a case for DXI at your finserv organization with these 5 stats

Uncover five digital experience findings from leaders at finserv companies from our survey, and how DXI is changing the game.

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A dashboard in the FullStory app
Blog Post

14 great digital analytics tools on the market today

Review the top analytics tools on the market today and learn how they can be beneficial to your business.

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Customer Story

Wellstar puts patients first with an easy-to-navigate digital experience

The Wellstar team employs FullStory to eliminate friction in their digital experience—helping site visitors find physicians and book appointments seamlessly.

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Cards from the FullStory platform showing Top UTM mediums, browser breakdowns, and device breakdowns
Deep Dive

What is customer segmentation? And how can I use it to my advantage?

Customer segmentation is breaking up your customer base into smaller groups for better targeting. Find out why it is important and how you should use it to your advantage here.

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A conversion rate analysis in the FullStory app
Deep Dive

What is conversion rate optimization? How to optimize your way to success

A comprehensive guide to conversion rate optimization, how important it is, and how you can use it to boost your bottom line.

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User analytics dashboard in FullStory
Deep Dive

What is user analytics? An in-depth guide to user analysis

Metrics can be hugely helpful when trying to get a handle on user behavior. Unfortunately, many businesses don’t leverage that power and instead make decisions based on incomplete data.

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