Resources

Tips, tutorials, guides, and product insights from FullStory’s Digital Experience Intelligence experts

Product Management
Filter by Industry
Filter by Type
An example of a product analytics dashboard showing checkout conversion rates.
Deep Dive

What is product analytics? Your ultimate guide

A comprehensive guide to product analysis and analytics platforms, how important they are, and why they’re a valuable asset for your bottom line.

Start learning
Data in the FullStory platform, including rage click and subscribers.
Deep Dive

What is quantitative data? How to collect, understand, and analyze it

A comprehensive guide to quantitative data, how it differs from qualitative data, and why it's a valuable tool for solving problems.

Start learning
Examples of qualitative data.
Deep Dive

What is qualitative data? How to understand, collect, and analyze it

A comprehensive guide to qualitative data, how it differs from quantitative data, and why it's a valuable tool for solving problems.

Start learning
Blue ripples
Deep Dive

How to understand, use, and build customer journey maps

A customer journey map is key to building a solid marketing strategy. We cover everything you need to know about customer journey maps, their different types, examples, and the steps to making your own.

Start learning
Blog Post

Try this two-part framework for product management career success

Learn to build your personalized career development rubric, and how to apply it to find the perfect product management role for you.

Read the post
Blog Post

5 steps to size up digital experience privacy

If you’re evaluating privacy in your stack of digital experience tools, follow these five steps to see if you’re employing current best practices.

Read the post
Blog Post

5 rapid-fire A/B testing tactics for digital experience

A/B testing is utilized by teams of all stripes for quick experimentation. Learn how DXI tools can take these tests a step deeper.

Read the post
Blog Post

Product roadmap alignment and buy-in: Tips for product managers

Sanity-saving ways product managers can use data to keep cross-functional teams in sync by focusing on people, processes, and tools.

Read the post
A number sign
Blog Post

Quantitative data examples to help you understand how to take action

Quantitative data is used for calculations or obtaining numerical results. Learn about the different types of quantitative data uses cases and more.

Read the post

Stay up to date with FullStory by signing up for our newsletter.