Resources
Tips, tutorials, guides, and product insights from FullStory’s Digital Experience Intelligence experts
What is product analytics? Your ultimate guide
A comprehensive guide to product analysis and analytics platforms, how important they are, and why they’re a valuable asset for your bottom line.
What is quantitative data? How to collect, understand, and analyze it
A comprehensive guide to quantitative data, how it differs from qualitative data, and why it's a valuable tool for solving problems.
What is qualitative data? How to understand, collect, and analyze it
A comprehensive guide to qualitative data, how it differs from quantitative data, and why it's a valuable tool for solving problems.
How to understand, use, and build customer journey maps
A customer journey map is key to building a solid marketing strategy. We cover everything you need to know about customer journey maps, their different types, examples, and the steps to making your own.
Try this two-part framework for product management career success
Learn to build your personalized career development rubric, and how to apply it to find the perfect product management role for you.
5 steps to size up digital experience privacy
If you’re evaluating privacy in your stack of digital experience tools, follow these five steps to see if you’re employing current best practices.
5 rapid-fire A/B testing tactics for digital experience
A/B testing is utilized by teams of all stripes for quick experimentation. Learn how DXI tools can take these tests a step deeper.
Product roadmap alignment and buy-in: Tips for product managers
Sanity-saving ways product managers can use data to keep cross-functional teams in sync by focusing on people, processes, and tools.
Quantitative data examples to help you understand how to take action
Quantitative data is used for calculations or obtaining numerical results. Learn about the different types of quantitative data uses cases and more.