Resources
Tips, tutorials, guides, and product insights from FullStory’s Digital Experience Intelligence experts
8 website heatmap examples to better your bottom line
Heatmaps can provide rich information about your website. Here, we explore examples of 8 great heatmaps and use them as inspiration for web strategy.
Categorical vs. quantitative data: The difference plus why they’re so valuable
Categorical & quantitative variables both provide vital info about a data set. But each is important for different reasons and has its own pros/cons.
Finding Needles in a Haystack: 5 Ways to Focus and Align on Optimizing Digital Experiences
Learn how DXI can help keep cross-functional teams focused and aligned on optimizing digital experiences
What you need to know about data quality and DXI
Poor-quality data lacks the actionability teams need to make iterative improvements. Here's how Digital Experience Intelligence changes the game.
Striking a balance between product management and customer advocacy
Advocating for your customers' needs has its limits. How can Digital Experience Intelligence help product teams triage needs? Read more to find out.
Interviewing product designers? Ask these 8 questions
Product design is a complex, multi-faceted role. Use these eight questions to find out if a candidate is right for your design team.
How product managers can improve cross-functional collaboration
Especially at technology-focused companies, product managers are the glue holding together an array of teams. Learn ways to improve communication.
How Digital Experience Intelligence supercharges your tech stack
Look for DXI solutions that offer a robust library of out-of-the-box integrations and open APIs to help build a best-in-class tech stack.
3 ways product teams can cultivate user empathy
Empathy puts the heart back in analytics. Use these three tactics to experience your website or app in the same way as your users.