Tips, tutorials, guides, and product insights from FullStory’s Digital Experience Intelligence experts
What is qualitative data? How to understand, collect, and analyze it
A comprehensive guide to qualitative data, how it differs from quantitative data, and why it's a valuable tool for solving problems.
How to understand, use, and build customer journey maps
A customer journey map is key to building a solid marketing strategy. We cover everything you need to know about customer journey maps, their different types, examples, and the steps to making your own.
What is a heatmap? How to create and analyze them
Website heatmaps are one of the quickest ways to visualize and analyze large datasets. Find out what heatmaps are, how they’re created, and how you can use them to make data-driven decisions.
4 knowledge management tips for growing product teams
Agata Bugaj, FullStory SVP of Product, and Madhu Muthukumar, Notion CPO, share first-hand learnings from overseeing rapidly growing product teams.
Ecommerce and DX data: 3 struggles (and 3 successes) of today’s online retailers
In a Forrester study commissioned by FullStory, retail and ecommerce business leaders shared challenges and successes with DX data and analytics.
3 cross-functional team structures used by DXI-ready companies
In part 3 of our series on DXI readiness, we explore 3 cross-functional team structures used by successful organizations.
Form abandonment: How to avoid it and increase your conversion rates
Most websites or apps see high rates of form abandonment. Here's how to identify where and why users are dropping off—and how to fix the problem.
How I used FullStory before becoming a FullStorian
Senior Product Manager Christina Baumel shares how she used FullStory to become a better PM—before she even worked at FullStory.
What is pinch-to-zoom? And why does it matter?
Learn about the pinch-to-zoom interaction, why it matters, and how to resolve the user frustration associated with it.