Tips, tutorials, guides, and product insights from FullStory’s Digital Experience Intelligence experts
How to create a customer journey map
Map out how your customers navigate your website or app—and determine where you need to improve.
Qualitative data: Examples and how to use it
Learn how to analyze qualitative data. We show examples of how to collect, organize, and analyze qualitative data to gain insights.
Try this two-part framework for product management career success
Learn to build your personalized career development rubric, and how to apply it to find the perfect product management role for you.
5 steps to size up digital experience privacy
If you’re evaluating privacy in your stack of digital experience tools, follow these five steps to see if you’re employing current best practices.
5 rapid-fire A/B testing tactics for digital experience
A/B testing is utilized by teams of all stripes for quick experimentation. Learn how DXI tools can take these tests a step deeper.
Product roadmap alignment and buy-in: Tips for product managers
Sanity-saving ways product managers can use data to keep cross-functional teams in sync by focusing on people, processes, and tools.
Quantitative data examples to help you understand how to take action
Quantitative data is used for calculations or obtaining numerical results. Learn about the different types of quantitative data uses cases and more.
8 website heatmap examples to better your bottom line
Heatmaps can provide rich information about your website. Here, we explore examples of 8 great heatmaps and use them as inspiration for web strategy.
Categorical vs. quantitative data: The difference plus why they’re so valuable
Categorical & quantitative variables both provide vital info about a data set. But each is important for different reasons and has its own pros/cons.