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Tips, tutorials, guides, and product insights from Fullstory experts

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User analytics dashboard in FullStory
Deep Dive

What is user analytics? An in-depth guide to user analysis

Metrics can be hugely helpful when trying to get a handle on user behavior. Unfortunately, many businesses don’t leverage that power and instead make decisions based on incomplete data.

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A hand collecting data
Blog Post

User retention metrics 101: The most important metrics to use

There are many ways execute of a user retention strategy, but it won't mean much unless you know which metrics to track.

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On-Demand Webinar

Building trust in SaaS products

Product Manager Gregory Lutz shares strategies for evaluating, measuring, and growing user confidence.

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Customer Story

Mammut proactively enhances customer engagement and conversions

See how this outdoor retail brand increases conversions with customer-centric pathfinding design

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Funnel completion and drop-off in the past 30 days
Deep Dive

What is A/B testing? And why is it so important?

A/B testing is the process of comparing two versions of the same product to determine which is the most compelling for users. Learn more about A/B testing here.

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A conversion funnel
Blog Post

A step-by-step guide to conversion funnel optimization

Learn how to optimize your conversion funnel. This infographic gives you actionable tips, so you can make your next product launch better.

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User retention dashboard in the FullStory app
Deep Dive

User retention rate: How to calculate it & why it's critical

User retention rate is a valuable metric because it answers the question: When I acquire a new user, how often do they return?

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Report

Consumer survey: The industries that are nailing digital experiences (and which have room to grow)

Consumers rate their digital experiences for retail, grocery, finserv, healthcare, and utilities.

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Blog Post

How DailyPay uses Fullstory’s intelligence, integrations, and insights for better CX

Find out how 9 DailyPay teams are using DXI to transform their customer insights and feedback loops.

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