Resources

Tips, tutorials, guides, and product insights from FullStory’s Digital Experience Intelligence experts

Product Management
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Blog Post

How to convince your product manager that a bug needs fixing

Customer support is at the front lines of bug identification, but going from front line knowledge to fixing bugs takes a blend of tact  and data.

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A conversion rate analysis in the FullStory app
Deep Dive

What is conversion rate optimization? How to optimize your way to success

A comprehensive guide to conversion rate optimization, how important it is, and how you can use it to boost your bottom line.

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Deep Dive

The definitive guide to session replay

Session replay reproduces your user's online experience. But how should you use it? And how can you learn from it?

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Data in the FullStory platform, including rage click and subscribers.
Deep Dive

What is quantitative data? How to collect, understand, and analyze it

A comprehensive guide to quantitative data, how it differs from qualitative data, and why it's a valuable tool for solving problems.

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Blue ripples
Deep Dive

How to understand, use, and build customer journey maps

A customer journey map is key to building a solid marketing strategy. We cover everything you need to know about customer journey maps, their different types, examples, and the steps to making your own.

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An example of a website heatmap.
Deep Dive

What is a heatmap? How to create and analyze them

Website heatmaps are one of the quickest ways to visualize and analyze large datasets. Find out what heatmaps are, how they’re created, and how you can use them to make data-driven decisions.

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Blog Post

3 benefits of Digital Experience Intelligence for feature launches

Take a closer look at benefits and best practices of Digital Experience Intelligence for feature launches.

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fs-dxi-travel-hospitality-og
Blog Post

Open mic: 5 must-read quotes about DX in travel and hospitality

Read why travel industry experts are focusing on Digital Experience Intelligence (DXI) to jet-propel teams into prosperity.

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autocapture-og
Blog Post

Product analytics is science, and autocapture is a catalyst. Here’s why.

FullStory co-founder Joel Webber dissects product analytics by way of the scientific method, and explains why autocapture is a must.

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