Resources

Tips, tutorials, guides, and product insights from FullStory’s Digital Experience Intelligence experts

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FullStory Engineering Blog

Harmonizing the build with Bazel: Part 1

Build architecture challenges we face at FullStory as we grow and how Bazel helps us solve them.

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An angry face from a rage click
Blog Post

What are rage clicks? How to identify and address them

Find out what rage clicks are and why these frustration signals can be an insightful tool to better your customer experience.

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A FullStory dashboard showing decreased conversion rates because of poor UI design.
Deep Dive

What is UI design? And how can you use it to create a perfect experience?

User interface design is a critical component in website and app optimization, conversion, and user happiness.

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Guide

3 actionable ways to turn journey maps into digital intelligence

In this guide, find out how COVID changed holiday ecommerce and learn what retailers can do to adapt.

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FullStory Engineering Blog

Aligning the Matrix: Distributed model synchronization with EventStream

FullStory open sources EventStream for Golang. Log-replicated models stream server state to smart clients correctly and efficiently.

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A magnifying glass zooming in on data.
Blog Post

Why is product analytics so important?

We dive into why product analytics is important to customer experience and how you can become better data-informed.

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Angry signals on a mobile app
Deep Dive

What is user friction? How to avoid the mistakes and optimize your UX

User friction is when something stands in the way of creating an optimal user experience. Discover how you can use it to boost your usability.

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An example of a product analytics dashboard showing checkout conversion rates.
Deep Dive

What is product analytics? Your ultimate guide

A comprehensive guide to product analysis and analytics platforms, how important they are, and why they’re a valuable asset for your bottom line.

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FullStory marker.io
Blog Post

Fix bugs ten times faster with the Marker.io integration

This is a guest post by Gary Gaspar of Marker.io, a visual bug reporting tool for websites. Their team has released an integration with FullStory.

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