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Tips, tutorials, guides, and product insights from FullStory’s Digital Experience Intelligence experts

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FullStory Engineering Blog

Aligning the Matrix: Distributed model synchronization with EventStream

FullStory open sources EventStream for Golang. Log-replicated models stream server state to smart clients correctly and efficiently.

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A magnifying glass zooming in on data.
Blog Post

Why is product analytics so important?

We dive into why product analytics is important to customer experience and how you can become better data-informed.

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Angry signals on a mobile app
Deep Dive

What is user friction? How to avoid the mistakes and optimize your UX

User friction is when something stands in the way of creating an optimal user experience. Discover how you can use it to boost your usability.

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An example of a product analytics dashboard showing checkout conversion rates.
Deep Dive

What is product analytics? Your ultimate guide

A comprehensive guide to product analysis and analytics platforms, how important they are, and why they’re a valuable asset for your bottom line.

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FullStory marker.io
Blog Post

Fix bugs ten times faster with the Marker.io integration

This is a guest post by Gary Gaspar of Marker.io, a visual bug reporting tool for websites. Their team has released an integration with FullStory.

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Data in the FullStory platform, including rage click and subscribers.
Deep Dive

What is quantitative data? How to collect, understand, and analyze it

A comprehensive guide to quantitative data, how it differs from qualitative data, and why it's a valuable tool for solving problems.

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Examples of qualitative data.
Deep Dive

What is qualitative data? How to understand, collect, and analyze it

A comprehensive guide to qualitative data, how it differs from quantitative data, and why it's a valuable tool for solving problems.

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Blog Post

Qualitative data: Examples and how to use it

Learn how to analyze qualitative data. We show examples of how to collect, organize, and analyze qualitative data to gain insights.

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FullStory Engineering Blog

Bootstrapping an Availability program using SRE principles

Learn how we leveraged the principles of Site Reliability Engineering to stand up a program to measure and optimize FullStory’s availability.

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