Resources

Tips, tutorials, guides, and product insights from FullStory’s Digital Experience Intelligence experts

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Deep Dive

How to understand, use, and build customer journey maps

A customer journey map is key to building a solid marketing strategy. We cover everything you need to know about customer journey maps, their different types, examples, and the steps to making your own.

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FullStory Engineering Blog

Creating scalable, testable, and readable React apps: Part 3

Should you separate React components into different categories? We think so. Read on to find out the benefits and concerns of doing so.

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A number sign
Blog Post

Quantitative data examples to help you understand how to take action

Quantitative data is used for calculations or obtaining numerical results. Learn about the different types of quantitative data uses cases and more.

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FullStory Engineering Blog

Increasing cost awareness by modeling cost-saving projects

Part II of a series about how FullStory’s Technical Program Management team increases cost awareness by modeling cost-savings projects.

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Blog Post

Categorical vs. quantitative data: The difference plus why they’re so valuable

Categorical & quantitative variables both provide vital info about a data set. But each is important for different reasons and has its own pros/cons.

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Blog Post

Engineers: Here's how to convince your PM that a bug needs fixing

Getting the bug fixed means convincing your product manager that it should be a priority. Here’s how to build a case backed by data and user empathy. 

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Blog Post

3 ways product teams can cultivate user empathy

Empathy puts the heart back in analytics. Use these three tactics to experience your website or app in the same way as your users.

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Blog Post

Democratizing cloud cost data to empower product teams

Part I of a series about how FullStory’s Technical Program Management team created and operationalized a cloud cost management program.

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Blog Post

5 user experience optimizations for the best holiday season ever

What can you do to ready your site or mobile app for the coming shopping frenzy? Learn actionable ways to optimize your user experience. 

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