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Tips, tutorials, guides, and product insights from FullStory’s Digital Experience Intelligence experts

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FullStory Engineering Blog

Increasing cost awareness by modeling cost-saving projects

Part II of a series about how FullStory’s Technical Program Management team increases cost awareness by modeling cost-savings projects.

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Categorical vs. quantitative data: The difference plus why they’re so valuable

Categorical & quantitative variables both provide vital info about a data set. But each is important for different reasons and has its own pros/cons.

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Qualitative vs. quantitative data: what's the difference?

Qualitative and quantitative data differ on what they emphasize—qualitative focuses on meaning, and quantitative emphasizes statistical analysis.

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Engineers: Here's how to convince your PM that a bug needs fixing

Getting the bug fixed means convincing your product manager that it should be a priority. Here’s how to build a case backed by data and user empathy. 

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How Digital Experience Intelligence supercharges your tech stack

Look for DXI solutions that offer a robust library of out-of-the-box integrations and open APIs to help build a best-in-class tech stack.

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3 ways product teams can cultivate user empathy

Empathy puts the heart back in analytics. Use these three tactics to experience your website or app in the same way as your users.

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Democratizing cloud cost data to empower product teams

Part I of a series about how FullStory’s Technical Program Management team created and operationalized a cloud cost management program.

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5 user experience optimizations for the best holiday season ever

What can you do to ready your site or mobile app for the coming shopping frenzy? Learn actionable ways to optimize your user experience. 

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How engineers can quantify the value of their work

How can engineers show the value of web development work for executive and leadership stakeholders? Find out.

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