Tips, tutorials, guides, and product insights from FullStory’s Digital Experience Intelligence experts
Qualitative data: Examples and how to use it
Learn how to analyze qualitative data. We show examples of how to collect, organize, and analyze qualitative data to gain insights.
Bootstrapping an Availability program using SRE principles
Learn how we leveraged the principles of Site Reliability Engineering to stand up a program to measure and optimize FullStory’s availability.
Flight Centre optimizes global retail ecosystem and improves operational efficiency with FullStory
Flight Centre optimizes global retail ecosystem and improves operational efficiency with FullStory's Digital Experience Intelligence.
How to understand, use, and build customer journey maps
A customer journey map is key to building a solid marketing strategy. We cover everything you need to know about customer journey maps, their different types, examples, and the steps to making your own.
Creating scalable, testable, and readable React apps: Part 3
Should you separate React components into different categories? We think so. Read on to find out the benefits and concerns of doing so.
Quantitative data examples to help you understand how to take action
Quantitative data is used for calculations or obtaining numerical results. Learn about the different types of quantitative data uses cases and more.
Increasing cost awareness by modeling cost-saving projects
Part II of a series about how FullStory’s Technical Program Management team increases cost awareness by modeling cost-savings projects.
Categorical vs. quantitative data: The difference plus why they’re so valuable
Categorical & quantitative variables both provide vital info about a data set. But each is important for different reasons and has its own pros/cons.
Qualitative vs. quantitative data: what's the difference?
Qualitative and quantitative data differ on what they emphasize—qualitative focuses on meaning, and quantitative emphasizes statistical analysis.