Tips, tutorials, guides, and product insights from FullStory’s Digital Experience Intelligence experts
How to understand, use, and build customer journey maps
A customer journey map is key to building a solid marketing strategy. We cover everything you need to know about customer journey maps, their different types, examples, and the steps to making your own.
Creating scalable, testable, and readable React apps: Part 3
Should you separate React components into different categories? We think so. Read on to find out the benefits and concerns of doing so.
Quantitative data examples to help you understand how to take action
Quantitative data is used for calculations or obtaining numerical results. Learn about the different types of quantitative data uses cases and more.
Increasing cost awareness by modeling cost-saving projects
Part II of a series about how FullStory’s Technical Program Management team increases cost awareness by modeling cost-savings projects.
Categorical vs. quantitative data: The difference plus why they’re so valuable
Categorical & quantitative variables both provide vital info about a data set. But each is important for different reasons and has its own pros/cons.
Qualitative vs. quantitative data: what's the difference?
Qualitative and quantitative data differ on what they emphasize—qualitative focuses on meaning, and quantitative emphasizes statistical analysis.
Engineers: Here's how to convince your PM that a bug needs fixing
Getting the bug fixed means convincing your product manager that it should be a priority. Here’s how to build a case backed by data and user empathy.
How Digital Experience Intelligence supercharges your tech stack
Look for DXI solutions that offer a robust library of out-of-the-box integrations and open APIs to help build a best-in-class tech stack.
3 ways product teams can cultivate user empathy
Empathy puts the heart back in analytics. Use these three tactics to experience your website or app in the same way as your users.