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Categorical vs. quantitative data: The difference plus why they’re so valuable

Categorical & quantitative variables both provide vital info about a data set. But each is important for different reasons and has its own pros/cons.

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Blog Post

Qualitative vs. quantitative data in research: what's the difference?

Qualitative and quantitative data differ on what they emphasize—qualitative focuses on meaning, and quantitative emphasizes statistical analysis.

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Blog Post

Engineers: Here's how to convince your PM that a bug needs fixing

Getting the bug fixed means convincing your product manager that it should be a priority. Here’s how to build a case backed by data and user empathy. 

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Blog Post

How Digital Experience Intelligence supercharges your tech stack

Look for DXI solutions that offer a robust library of out-of-the-box integrations and open APIs to help build a best-in-class tech stack.

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3 ways product teams can cultivate user empathy

Empathy puts the heart back in analytics. Use these three tactics to experience your website or app in the same way as your users.

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Democratizing cloud cost data to empower product teams

Part I of a series about how Fullstory’s Technical Program Management team created and operationalized a cloud cost management program.

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How engineers can quantify the value of their work

How can engineers show the value of web development work for executive and leadership stakeholders? Find out.

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Blog Post

Why teams need both DXI and Google Analytics

Why would a team would need DXI when they already have a fully-baked Google Analytics implementation? Read on to find out.

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Blog Post

5 ecommerce strategy tips for an increasingly online world

Ecommerce is the new way people buy just about everything—and it’s not going away. Learn how online retail teams can maximize growth.

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