Tips, tutorials, guides, and product insights from FullStory’s Digital Experience Intelligence experts
Infographic: Total Economic Impact™ study shows 451% ROI, increased conversions, and more
Explore some of the key findings from the TEI study conducted by Forrester Consulting.
Build a case for DXI at your finserv organization with these 5 stats
Uncover five digital experience findings from leaders at finserv companies from our survey, and how DXI is changing the game.
What are website analytics? A complete starter’s guide
If you own a website, then you should be tracking your website’s statistics. Here, we define website analytics, explain what they mean, and share tools and resources to help you track them.
14 great digital analytics tools on the market today
Review the top analytics tools on the market today and learn how they can be beneficial to your business.
Wellstar puts patients first with an easy-to-navigate digital experience
The Wellstar team employs FullStory to eliminate friction in their digital experience—helping site visitors find physicians and book appointments seamlessly.
What is customer segmentation? And how can I use it to my advantage?
Customer segmentation is breaking up your customer base into smaller groups for better targeting. Find out why it is important and how you should use it to your advantage here.
What is a good bounce rate? And what’s a bad one?
A high bounce rate is a sign that your website is ineffective. Learn about what a good bounce rate is, and how to make your website more engaging.
What is bounce rate? And how do you improve yours?
Bounce rate is one of the most basic—and misunderstood—metrics in web analytics. Here are answers to the most common bounce rate questions.
What is conversion rate optimization? How to optimize your way to success
A comprehensive guide to conversion rate optimization, how important it is, and how you can use it to boost your bottom line.