Resources

Tips, tutorials, guides, and product insights from FullStory’s Digital Experience Intelligence experts

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Blog Post

How FullStory helps TravelPerk give first-class customer service

Solving UX problems, going live with customer support, and finding the bugs that hurt Net Promoter Scores.

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Blog Post

How Wistia’s growth team uses FullStory to run experiments

How Fullstory can help after you launch, to keep developing — with real, live feedback from actual customers.

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Blog Post

How FullStory helps Shortcut save time

The Shortcut team shares with us how FullStory session replay is used to diagnose bugs quickly and solve issues around design.

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Blog Post

3 ways FullStory is indispensable in improving travel booking

Read how TST uses FullStory in their production process to help capture and understand when things go wrong.

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Blog Post

Your users' desire paths pave the way to better digital experiences

Desire paths are more than shortcuts. They're opportunities created by users to improve products, design, and UX.

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A conversion rate analysis in the FullStory app
Deep Dive

What is conversion rate optimization? How to optimize your way to success

A comprehensive guide to conversion rate optimization, how important it is, and how you can use it to boost your bottom line.

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Deep Dive

The definitive guide to session replay

Session replay reproduces your user's online experience. But how should you use it? And how can you learn from it?

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An example of a website heatmap.
Deep Dive

What is a heatmap? How to create and analyze them

Website heatmaps are one of the quickest ways to visualize and analyze large datasets. Find out what heatmaps are, how they’re created, and how you can use them to make data-driven decisions.

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Blog Post

How FullStory Drives Conversions for Car Insurance Company

Metromile uses FullStory session replay to understand complex UX flows as well as optimize conversions with A/B tests using Optimizely.

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