Resources
Tips, tutorials, guides, and product insights from FullStory’s Digital Experience Intelligence experts
Qualitative vs. quantitative data: what's the difference?
Qualitative and quantitative data differ on what they emphasize—qualitative focuses on meaning, and quantitative emphasizes statistical analysis.
What you need to know about data quality and DXI
Poor-quality data lacks the actionability teams need to make iterative improvements. Here's how Digital Experience Intelligence changes the game.
What you need to know about data quality and DXI
Poor-quality data lacks the actionability teams need to make iterative improvements. Here's how Digital Experience Intelligence changes the game.
Ready, set, go: How to holiday-proof your digital experience strategy
Use this guide to ensure your ecommerce strategy is ready for an unprecedented holiday shopping season.
Interviewing product designers? Ask these 8 questions
Product design is a complex, multi-faceted role. Use these eight questions to find out if a candidate is right for your design team.
Interviewing product designers? Ask these 8 questions
Product design is a complex, multi-faceted role. Use these eight questions to find out if a candidate is right for your design team.
Ready, set, go: How to holiday-proof your digital experience strategy
Use this guide to ensure your ecommerce strategy is ready for an unprecedented holiday shopping season.
3 ways product teams can cultivate user empathy
Empathy puts the heart back in analytics. Use these three tactics to experience your website or app in the same way as your users.
3 ways product teams can cultivate user empathy
Empathy puts the heart back in analytics. Use these three tactics to experience your website or app in the same way as your users.