Tips, tutorials, guides, and product insights from FullStory’s Digital Experience Intelligence experts

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Blog Post

4 ways Australia’s Endeavour Group enhances customer happiness with FullStory

Endeavour Group and FullStory talk about improving the customer journey, the importance of mobile-first, and more.

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How FullStory uses FullStory to deliver impactful digital experiences

Find out how FullStory uses our own DXI platform in our day-to-day workflows and decisions.

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Infographic: Total Economic Impact™ study shows 451% ROI, increased conversions, and more

Explore some of the key findings from the TEI study conducted by Forrester Consulting.

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Blog Post

Build a case for DXI at your finserv organization with these 5 stats

Uncover five digital experience findings from leaders at finserv companies from our survey, and how DXI is changing the game.

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A dashboard in the FullStory app showing page activity over time
Deep Dive

What are website analytics? A complete starter’s guide

If you own a website, then you should be tracking your website’s statistics. Here, we define website analytics, explain what they mean, and share tools and resources to help you track them.

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A dashboard in the FullStory app
Blog Post

14 great digital analytics tools on the market today

Review the top analytics tools on the market today and learn how they can be beneficial to your business.

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Customer Story

Wellstar puts patients first with an easy-to-navigate digital experience

The Wellstar team employs FullStory to eliminate friction in their digital experience—helping site visitors find physicians and book appointments seamlessly.

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Cards from the FullStory platform showing Top UTM mediums, browser breakdowns, and device breakdowns
Deep Dive

What is customer segmentation? And how can I use it to my advantage?

Customer segmentation is breaking up your customer base into smaller groups for better targeting. Find out why it is important and how you should use it to your advantage here.

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A dashboard in FullStory showing high dead clicks
Blog Post

What is a good bounce rate? And what’s a bad one?

A high bounce rate is a sign that your website is ineffective. Learn about what a good bounce rate is, and how to make your website more engaging.

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