Tips, tutorials, guides, and product insights from FullStory’s Digital Experience Intelligence experts

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A FullStory dashboard showing increased bounces
Deep Dive

What is bounce rate? And how do you improve yours?

Bounce rate is one of the most basic—and misunderstood—metrics in web analytics. Here are answers to the most common bounce rate questions.

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A conversion rate analysis in the FullStory app
Deep Dive

What is conversion rate optimization? How to optimize your way to success

A comprehensive guide to conversion rate optimization, how important it is, and how you can use it to boost your bottom line.

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User analytics dashboard in FullStory
Deep Dive

What is user analytics? An in-depth guide to user analysis

Metrics can be hugely helpful when trying to get a handle on user behavior. Unfortunately, many businesses don’t leverage that power and instead make decisions based on incomplete data.

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A hand collecting data
Blog Post

User retention metrics 101: The most important metrics to use

There are many ways execute of a user retention strategy, but it won't mean much unless you know which metrics to track.

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FullStory heatmap example
Blog Post

The 15 top UI design tools to create great designs

We’ve compiled all the best UI design tools so you can create better designs. Learn the different types, why you need UI design tools, and how to choose the right one.

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Customer Story

Jacaranda Finance improves conversion rates by 20% with FullStory

How Jacaranda, an Australia-based online loan service, improves the user experience, from application to customer support.

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Funnel completion and drop-off in the past 30 days
Deep Dive

What is A/B testing? And why is it so important?

A/B testing is the process of comparing two versions of the same product to determine which is the most compelling for users. Learn more about A/B testing here.

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User retention dashboard in the FullStory app
Deep Dive

User retention rate: How to calculate it & why it's critical

User retention rate is a valuable metric because it answers the question: When I acquire a new user, how often do they return?

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Consumer survey: The industries that are nailing digital experiences (and which have room to grow)

Consumers rate their digital experiences for retail, grocery, finserv, healthcare, and utilities.

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