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Tips, tutorials, guides, and product insights from Fullstory experts

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A dashboard in the FullStory app showing page activity over time
Deep Dive

What are website analytics? A complete starter’s guide

If you own a website, then you should be tracking your website’s statistics. Here, we define website analytics, explain what they mean, and share tools and resources to help you track them.

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Customer Story

Wellstar puts patients first with an easy-to-navigate digital experience

The Wellstar team employs Fullstory to eliminate friction in their digital experience—helping site visitors find physicians and book appointments seamlessly.

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Cards from the FullStory platform showing Top UTM mediums, browser breakdowns, and device breakdowns
Deep Dive

Customer segmentation: analysis, methods & examples

Customer segmentation analysis breaks up your customer base into smaller groups for better targeting. Find out why it's important and how you can use it to your advantage.

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A dashboard in FullStory showing high dead clicks
Blog Post

What is a good bounce rate? And what’s a bad one?

A high bounce rate is a sign that your website is ineffective. Learn about what a good bounce rate is, and how to make your website more engaging.

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A FullStory dashboard showing increased bounces
Deep Dive

What is bounce rate? And how do you improve yours?

Bounce rate is one of the most basic—and misunderstood—metrics in web analytics. Here are answers to the most common bounce rate questions.

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A conversion rate analysis in the FullStory app
Deep Dive

What is conversion rate optimization? How to optimize your way to success

A comprehensive guide to conversion rate optimization, how important it is, and how you can use it to boost your bottom line.

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User analytics dashboard in FullStory
Deep Dive

What is user analytics? An in-depth guide to user analysis

Metrics can be hugely helpful when trying to get a handle on user behavior. Unfortunately, many businesses don’t leverage that power and instead make decisions based on incomplete data.

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A hand collecting data
Blog Post

User retention metrics 101: The most important metrics to use

There are many ways execute of a user retention strategy, but it won't mean much unless you know which metrics to track.

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FullStory heatmap example
Blog Post

The 15 top UI design tools to create great designs

We’ve compiled all the best UI design tools so you can create better designs. Learn the different types, why you need UI design tools, and how to choose the right one.

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