Tips, tutorials, guides, and product insights from FullStory’s Digital Experience Intelligence experts
5 rapid-fire A/B testing tactics for digital experience
A/B testing is utilized by teams of all stripes for quick experimentation. Learn how DXI tools can take these tests a step deeper.
Quantitative data examples to help you understand how to take action
Quantitative data is used for calculations or obtaining numerical results. Learn about the different types of quantitative data uses cases and more.
Categorical vs. quantitative data: The difference plus why they’re so valuable
Categorical & quantitative variables both provide vital info about a data set. But each is important for different reasons and has its own pros/cons.
Finding Needles in a Haystack: 5 Ways to Focus and Align on Optimizing Digital Experiences
Learn how DXI can help keep cross-functional teams focused and aligned on optimizing digital experiences
Qualitative vs. quantitative data: what's the difference?
Qualitative and quantitative data differ on what they emphasize—qualitative focuses on meaning, and quantitative emphasizes statistical analysis.
What you need to know about data quality and DXI
Poor-quality data lacks the actionability teams need to make iterative improvements. Here's how Digital Experience Intelligence changes the game.
Interviewing product designers? Ask these 8 questions
Product design is a complex, multi-faceted role. Use these eight questions to find out if a candidate is right for your design team.
Ready, set, go: How to holiday-proof your digital experience strategy
Use this guide to ensure your ecommerce strategy is ready for an unprecedented holiday shopping season.
3 ways product teams can cultivate user empathy
Empathy puts the heart back in analytics. Use these three tactics to experience your website or app in the same way as your users.