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Tips, tutorials, guides, and product insights from FullStory’s Digital Experience Intelligence experts

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Blog Post

5 rapid-fire A/B testing tactics for digital experience

A/B testing is utilized by teams of all stripes for quick experimentation. Learn how DXI tools can take these tests a step deeper.

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Blog Post

Quantitative data examples to help you understand how to take action

Quantitative data is used for calculations or obtaining numerical results. Learn about the different types of quantitative data uses cases and more.

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Blog Post

Categorical vs. quantitative data: The difference plus why they’re so valuable

Categorical & quantitative variables both provide vital info about a data set. But each is important for different reasons and has its own pros/cons.

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Video

Finding Needles in a Haystack: 5 Ways to Focus and Align on Optimizing Digital Experiences

Learn how DXI can help keep cross-functional teams focused and aligned on optimizing digital experiences

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Blog Post

Qualitative vs. quantitative data: what's the difference?

Qualitative and quantitative data differ on what they emphasize—qualitative focuses on meaning, and quantitative emphasizes statistical analysis.

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Blog Post

What you need to know about data quality and DXI

Poor-quality data lacks the actionability teams need to make iterative improvements. Here's how Digital Experience Intelligence changes the game.

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Blog Post

Interviewing product designers? Ask these 8 questions

Product design is a complex, multi-faceted role. Use these eight questions to find out if a candidate is right for your design team.

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Blog Post

Ready, set, go: How to holiday-proof your digital experience strategy

Use this guide to ensure your ecommerce strategy is ready for an unprecedented holiday shopping season.

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Blog Post

3 ways product teams can cultivate user empathy

Empathy puts the heart back in analytics. Use these three tactics to experience your website or app in the same way as your users.

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