Tips, tutorials, guides, and product insights from FullStory’s Digital Experience Intelligence experts
What's a scroll map? How to build, analyze, and use scroll maps
See how far users scroll and get stakeholders on the same page when it comes to prioritizing content and features within a given page design.
Categorical vs. quantitative data: The difference plus why they’re so valuable
Categorical & quantitative variables both provide vital info about a data set. But each is important for different reasons and has its own pros/cons.
Qualitative vs. quantitative data: what's the difference?
Qualitative and quantitative data differ on what they emphasize—qualitative focuses on meaning, and quantitative emphasizes statistical analysis.
What are rage clicks? How to identify and address them
Find out what rage clicks are and why these frustration signals can be an insightful tool to better your customer experience.
How to create a customer journey map
Map out how your customers navigate your website or app—and determine where you need to improve.
Qualitative data: Examples and how to use it
Learn how to analyze qualitative data. We show examples of how to collect, organize, and analyze qualitative data to gain insights.
Quantitative data examples to help you understand how to take action
Quantitative data is used for calculations or obtaining numerical results. Learn about the different types of quantitative data uses cases and more.
How to harness the power of product analytics
In order to leverage the full power of product analytics, you have to empower your people to integrate data insights into their everyday work.
Digital Leadership: Accelerating Growth with Data and Analytics
Find out how best-in-class organizations are turning data into action with digital experience intelligence.