Understand the results of your A/B tests
You’ve been testing variants all week and one has emerged the winner—but why? FullStory filters your session replays by variant so you can see exactly why one outperforms the other, then use this insight to improve your pages.
Finally — actionable analytics
FullStory’s smart analytics aren’t just pretty—they’re a diving board to a deeper look at questions like “Which sources bring the most engaged customers to my page?” and “Where is this spike of visitors coming from?”